VP, Finance

At Greenfly, we empower the world’s biggest sports leagues, teams, athletes, and entertainment brands to engage their audiences through authentic digital content. Our software platform and deep expertise transforms how organizations collect, organize, and distribute short-form media at scale—bridging the gap between real-world moments and digital channels and creating tremendous value to stakeholders across our customers’ ecosystems. From the NBA to Major League Baseball, from entertainment studios to global sponsors, our partners rely on Greenfly to fuel their content strategies and deepen fan and audience relationships.

We are seeking a passionate, strategic, and operationally-minded Vice President of Finance to lead Greenfly’s financial strategy, planning, and operations through our next phase. The role will be particularly focused on TAM expansion, driving new business models, and creating scaled and sustainable growth across the organization. This executive will be a key member of the leadership team, reporting to the company’s Chief Operating Officer, and will serve as a thought partner on corporate strategy, international expansion, capital planning, and operational efficiency. The VP of Finance will provide oversight and execution of global finance activities across budgeting, strategic planning, business analysis, M&A, investor relations, management reporting, accounting, tax, risk management, compliance, cash flow management, and decision support for Greenfly. In this role, you will work with senior leadership to continuously drive the business and improve growth and profitability through a process of financial planning, analysis and risk management.

This is a highly visible role with exposure to the greatest sports, media, and brand organizations in the world that demands both strategic vision and a hands-on leadership style. The Vice President of Finance will work to drive and enhance our company values:

• Define the Future : We don’t just participate in the industry—we shape it
• Collaborate to Elevate: We work with strategic partners to solve some of the industry’s biggest challenges.
• For the Fans: At Greenfly, fans are the heart of everything we do.
• Build Boldly, Deliver Thoughtfully: Excellence is non-negotiable. We prioritize frictionless experiences and intuitive design.

What You'll Do

Strategic Leadership

• Provide financial insight and strategic recommendations to the CEO, Board, and executive team.
• Lead the company’s financial planning, budgeting, and forecasting processes.
• Work with Revenue Operations to expand and track key SaaS metrics (e.g., ARR, gross margin, CAC, CLTV, net retention).
• Manage corporate development initiatives, including fundraising, M&A, and partnerships.

Financial Operations & Controls

• Oversee day-to-day accounting, cash flow management, and financial reporting as well as direct the preparation, review and presentation of monthly financial results to executive management
• Ensure GAAP compliance and lead external audits.
• Build scalable processes and systems for a growing business, including ERP and billing infrastructure.
• Lead and execute the development of the annual budget, provide monthly forecasting adjustments and support non-finance leaders with budget requirements

International & Compliance

• Oversee tax, legal entity exploration and structure, and compliance across multiple international markets.
• Work with outside advisors to create and optimize transfer pricing, currency exposure, and local payroll/tax processes, as needed.
• Structure and manage joint ventures and other strategic partnerships that require reporting, compliance, etc.

Cross-Functional Partnership

• Collaborate closely with Sales, Customer Success, and Product to support pricing, forecasting, and strategic decision-making.

• Model and test new go-to-market initiatives and revenue models with a focus on creating new value for customers and for Greenfly
• Serve as a key voice in commercial negotiations, vendor assessments, and resource planning.

Team & Culture

• Hire, mentor, and develop a high-performing finance and accounting team.
• Foster a culture of ownership, accountability, and continuous improvement.

Requirements

What We're Looking For

• 10+ years of finance leadership, with at least 3–5 years in a senior finance role at a SaaS or other recurring revenue model-based company.
• Experience managing US and international financial operations and compliance.
• Experience driving and supporting new business models, building them to create scalable growth
• Strong command of SaaS metrics, financial modeling, and board/investor reporting.

• Resilient, hard-working, hands-on, and determined self-starter and problem solver. Exhibit an intellectual curiosity and learn quickly.
• Displays leadership courage and composure under pressure and has the ability to multi-task and meet aggressive deadlines; and to work under pressure analytically and systematically.
• Ability to work cross-functionally with all levels of the organization
• Track record of developing people through supervision and mentoring
• Project management experience and attention to detail
• A hands-on, roll-up-your-sleeves attitude combined with executive-level communication skills.

Bonus Points For

• Background in private equity, sports, media, or entertainment.
• Fundraising, M&A, or exit process experience.
• Familiarity with tools like Rillet, QuickBooks, Salesforce, Looker, etc.
• MBA or CPA preferred.
  
  
  
  

Benefits

• Full medical, dental, and vision coverage
• Stock options
• Flexible time off and remote-friendly culture
• Top-of-the-line Apple equipment and home office support
• A team that actually cares about each other, our craft, and our customers

We’re Building an Inclusive Culture

At Greenfly, we know that diverse teams build better products and better cultures. We welcome candidates of all backgrounds, experiences, identities, and abilities. If you’re excited about this role but your experience doesn’t perfectly align, we still encourage you to apply.