Manager, Business & Consumer Analytics, Estee Lauder & AERIN NA

Description

KEY RESPONSIBILITIES:

Business Analytics:

• Leverage large and complex transaction-level data sets to drive retail insights and Go To Market plans.

• Analyze sales performance, market trends, and business drivers to identify opportunities for growth across Estee Lauder brand and channels (OTC and Wholesale).

• Develop dashboards, reports, and data visualizations to track key performance indicators (KPls), recap campaigns and new launches and provide actionable insights to leadership teams.

• Collaborate with marketing, finance and commercial teams to measure ROI on marketing and promotional investments.

• Support ad-hoc Retail projects that require analytical support.

Consumer Analytics:

• Utilize consumer data, surveys, and market research to understand customer behavior, segmentation, and preferences.

• Analyze first-party and third-party data (including retailer dashboards) to identify trends in shopping behavior, product affinity, and customer lifetime value.

• Partner with Marketing team to assess campaign performance, optimize targeting strategies, and personalize consumer experiences.

• Work with CRM, Marketing and Online teams to enhance customer journeys through data-driven strategies.

• Support ad-hoc Consumer Marketing projects that require analytical support.

Market Analysis:

• Maintain the comprehensive brand Circana dashboard of the US market vs Estee Lauder by category/sub-category and geography.

• Post and distribute new market information as it is available on monthly basis, highlighting key insights.

Collaboration & Strategy:

• Work cross-functionally with marketing and sales teams to integrate analytics into business decision-making.

• Present insights and recommendations to senior leadership to inform strategic initiatives.

• Stay ahead of industry trends, emerging analytics technologies, and best practices to drive innovation in data analytics and business intelligence.

Presentation of Insights & Storytelling:

• Develop clear, engaging, and visually compelling presentations to communicate key insights to both technical and non-technical audiences.

• Synthesize complex data into concise, actionable stories that inform business strategies and decision-making.

• Create impactful data visualizations and reports using tools such as Tableau, Power Bl, etc.

• Present findings to senior leadership, brand teams, and cross-functional stakeholders in a compelling and influential manner.

Qualifications

• Bachelor's or Master's degree in Business Analytics, Data Science, Marketing, Statistics, or a related field.

• 5+ years of experience in business and/or consumer analytics, preferably within the beauty, retail, or luxury goods industry.

• Experience with business intelligence platforms such as Tableau, Power Bl, etc.

• Exceptional Excel skills and excellent PowerPoint skills.

• Experience with Circana a plus; ability to learn new databases and comprehend nuances of the data provided is a necessity.

• Proficiency in data analysis tools such as SQL, Python, R, or similar.

• Strong knowledge of CRM, customer segmentation, and digital analytics tools a plus.

• Exceptional problem-solving skills with the ability to translate complex data into actionable insights.

• Strong written, oral and presentation-based communication skills and the ability to present data-driven recommendations to stakeholders at all levels.

• Strong ability to work independently and manage one's own work streams.

• Highly motivated with desire to work in fast paced, consumer-centric environment.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].