Executive Vice President, Commerce - New York, 10019

Universal Music Group
New York, NY

Executive Vice President, Commerce - New York, 10019, United States of America

How We LEAD:

The Executive Vice President of Commerce serves as a senior architect of REPUBLIC Collective’s commercial strategy, guiding performance across streaming, retail, and D2C for the Collective and its world-class labels and artists. This leader sets the standard for excellence: ambitious in vision, disciplined in execution, and committed to elevating outcomes for artists. The EVP pushes beyond precedent, brings sharp commercial instincts, and fosters an organizational culture where curiosity, innovation, and excellence are core principles.

How You'll CREATE:

Commercial Strategy & Marketplace Leadership

  • Define and lead the commercial strategy across REPUBLIC Collective and its labels.
  • Build high-impact first-week and lifecycle strategies grounded in forecasting and platform insights.
  • Establish ambitious performance goals and hold teams accountable for delivering them.
  • Anticipate shifts in fan behavior, platform algorithms, and cultural dynamics.
  • Promote a culture of refinement and continuous improvement.

Partner Development & Ecosystem Expansion

  • Serve as a senior strategic partner to DSP executives and top retail accounts.
  • Negotiate and secure marquee editorial, marketing, and platform opportunities.
  • Guide ecommerce and D2C strategy, creating compelling fan-focused programs.
  • Identify emerging opportunities in social commerce, gaming, creator platforms and beyond.
  • Position REPUBLIC Collective as a best-in-class partner.

Campaign Leadership & Cross-Functional Integration

  • Lead integration across departments, tying artist campaigns and initiatives directly to commercial execution.
  • Oversee physical product and retail strategy including vinyl and collectibles.
  • Ensure global alignment and synchronization of releases.
  • Use real-time analytics to adjust campaign strategies with precision.
  • Champion AI-supported tools to enhance forecasting and execution.

Executive Leadership & Culture Building

  • Lead and mentor a high-performing commerce organization.
  • Build a culture defined by excellence, curiosity, ambition, and accountability.
  • Encourage a growth mindset focused on raising the bar with each cycle.
  • Serve as an influential voice at the executive level.
  • Develop emerging leaders and maintain organizational readiness.
  • Operates as a highly collaborative leader who embraces additional duties and assigned tasks in support of organizational priorities.

Success Measures / KPIs

  • Growth in revenue and market share.
  • Strong chart performance domestically and globally.
  • Increases in consumption and audience engagement.
  • High-performing D2C and retail programs.
  • Effective global coordination across territories.
  • Strengthened catalog performance.

Bring Your VIBE:

Qualifications

  • 12-15+ years of senior leadership experience in music commerce or related fields.
  • Proven ability to deliver sustained commercial growth.
  • Deep senior relationships across DSPs, retail partners, and affiliates.
  • Fluency in forecasting, analytics, chart rules, and audience insights.
  • Expertise in physical product strategy and D2C operations.
  • Exceptional leadership and communication skills.
  • Strong commitment to artistry and cultural intelligence.
  • Experience with AI-enabled tools is valuable.

Core Competencies

  • High achievement orientation and drive to exceed expectations.
  • Strong strategic and operational instincts.
  • Relationship-centered leadership.
  • Ability to interpret culture and fan behavior with nuance.
  • Innovative thinking and willingness to challenge convention.
  • Leadership grounded in accountability and continuous improvement.

Posted 2025-12-24

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