Creative Director, Subscriptions

BBC Studios

Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with a world-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.

About The Role

The BBC is one of the world’s most trusted media organizations, known for impartial journalism, factual storytelling, and a commitment to serving audiences with clarity and integrity. BBC Studios’ Global Creative department is seeking a Creative Director to lead and evolve how the BBC’s international digital and subscription products are expressed across platforms, including BBC.com Subscription, the BBC app, BBC Select, and BBC Podcasts.

The BBC reaches global audiences through some of the most trusted journalism and storytelling in the world. In this role, you will help shape how that work is expressed across digital and marketing platforms, guiding creative systems, storytelling approaches, and brand expression that bring BBC content to life for international audiences. You will also play a key role in evolving the BBC’s global brand expression to meet new formats, audiences, and platforms.

Working across the BBC’s growing subscription and streaming ecosystem, you will ensure that journalism, documentaries, and audio storytelling are presented with clarity, craft, and a deep respect for editorial values. The role combines strategic leadership with hands-on creative judgment, shaping how BBC stories are experienced across brand and marketing touchpoints.

Job Purpose

You will help establish and evolve how the BBC’s journalism and storytelling are expressed across global digital platforms. This includes strengthening the creative systems that support subscription and streaming products, ensuring that brand and content experiences feel clear, cohesive, and aligned with the BBC’s editorial principles.

You will also shape how multidisciplinary creative teams collaborate across editorial, marketing, and product-adjacent functions, bringing greater clarity, consistency, and craft to the BBC’s global creative expression. As the BBC’s international subscription and streaming ecosystem grows, your leadership will help ensure audiences encounter BBC content in ways that feel thoughtful, trustworthy, and distinctive.

Key Responsibilities And Accountabilities

Creative Leadership and Brand Stewardship

• Lead the brand and creative expression of subscription and streaming content across BBC.com, the BBC app, BBC Select, BBC Podcasts, and syndicated partner platforms.
• Operate within established brand and editorial frameworks while adapting them as new formats and needs emerge.
• Ensure all creative reflects the BBC’s commitment to trust, accuracy, impartiality, independence, fairness, and integrity.
• Guide how photography, illustration, typography, and narrative framing support editorial clarity and audience understanding.
• Provide creative direction for how stories, products, and audience interactions are communicated visually and verbally across touchpoints.

Content Branding and Storytelling Systems

• Develop visual and verbal systems that work across formats and support intuitive, clear audience understanding.
• Ensure design and narrative choices strengthen trust, reinforce clarity, and support content comprehension.

Campaign and Concept Development

• Translate strategic priorities, audience insights, and editorial context into grounded creative concepts and integrated campaigns.
• Lead initiatives spanning brand storytelling, content marketing, and subscription-focused campaigns from early ideas through final execution.
• Partner with editorial, marketing, growth, and product-adjacent teams to ensure creative is aligned, purposeful, and impactful.

Responsible Use of AI and Emerging Tools

• Use AI tools responsibly and thoughtfully in line with BBC governance.
• Maintain thoughtful human oversight in AI-assisted workflows to ensure accuracy, creative integrity, and alignment with BBC editorial standards.

Cross-Functional Collaboration

• Collaborate closely with editorial, marketing, product, and design teams where brand, content, and experience intersect.
• Engage early in planning to help shape briefs, identify opportunities, and establish shared goals.
• Support coherence across surfaces and platforms while respecting product and UX ownership.

Team Leadership and Evolving Ways of Working

• Lead and mentor a multidisciplinary creative team, including designers, art directors, copywriters, and video editors, setting a high bar for creative quality and craft.
• Provide clear expectations, constructive critique, and guidance to uphold strong creative standards.
• Represent the creative team in senior-level discussions, planning sessions, and cross-functional alignment conversations.
• Shape roles, workflows, and creative processes as the subscription and content ecosystem evolves.
• Build and scale teams through freelancers, partners, and external agencies when needed.

Provide clear expectations, constructive critique, and guidance to uphold strong creative standards. Represent the creative team in senior-level discussions, planning sessions, and cross-functional alignment conversations. Shape roles, workflows, and creative processes as the subscription and content ecosystem evolves. Build and scale teams through freelancers, partners, and external agencies when needed.

Contribute hands-on when doing so improves clarity, focus, or craft.

Knowledge, Skills, Training And Experience

• Extensive experience leading creative work across media, editorial, streaming, or subscription environments.
• Portfolio demonstrating strong conceptual thinking and refined craft across design, writing, and visual storytelling.
• Experience guiding multidisciplinary teams and collaborating across editorial, marketing, and product-adjacent functions.
• Strong communication skills and the ability to articulate creative reasoning to a wide range of stakeholders.
• Deep appreciation for factual storytelling, journalism, and the responsibilities of working within a trusted media organization.
• Experience working within a global or complex organization is a plus.

Why the Role Matters

BBC Studios’ Global Creative department shapes how the BBC shows up commercially and creatively around the world across every touchpoint. This includes digital products such as BBC.com Subscription, the BBC app, streaming partners, social channels, campaigns, and any moment where international audiences encounter the BBC outside the UK public service.

As the BBC continues its digital and commercial transformation beyond the UK, this team helps bring the BBC’s public service values to global audiences in ways that feel contemporary, relevant, and trustworthy. You will guide how subscription and streaming content—including daily reporting, long-form documentaries, and audio programming—is presented in ways that support understanding and connection. Your work will ensure every interaction feels clear, credible, and aligned with the BBC’s editorial principles, shaping how some of the BBC’s most impactful journalism and storytelling are experienced worldwide.

Compensation & Benefits

The anticipated annual base salary for this position is $150,000 - $165,000 +15% Bonus. This does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

Benefits & Perks

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement

About The BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: [email protected]