Director, Planning

IPG Mediabrands
New York, NY

Business Overview

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Reporting to a Senior Director , the Director is someone who embodies the Hearts & Science culture – someone who is driven, curious, solution-oriented, and willing to hit ‘refresh’ on antiquated planning structures.

The Director, Experience Planning will have exposure to every aspect of the client's businesses – from marketing, to revenue, to retail partnerships. The following list of responsibilities and duties is not an all-inclusive list and may vary based on account assignment.

Qualifications

7+ years of experience in traditional and digital media planning

High level of competency in account management and client service

Proven analytical skills with experience developing data-driven insights

Experience in applying learnings to drive optimizations in support of client goals

Strong knowledge of and skill using syndicated interactive research applications and ad serving

Experience in managing and leading a team with a track record for recognizing and supporting opportunities for junior team members to shine

Professional presence and strong communication skill

A thorough understanding of marketing communication channels, especially across digital

Responsibilities

Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand

Provide expertise and leadership in performance marketing, across all channels: traditional, digital and emerging media

Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives

Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving

Being the connective tissue between the client’s business strategy, the creative agency’s brand strategy, and Hearts’ media strategy

Forming a dynamic duo with the creative team, media planning, marketing science and custom content experts on your team (much like art directors and copywriter’s pair-up in creative agencies)

  • Maintain high level of service to all clients

    Lead and develop annual account plans and create clear accountability measures that ensure client and agency financial and business success

    Represent and promote the interests of Hearts & Science internally and externally

    Articulate a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood and managed

    Effectively motivate, lead, and train the team to maximize shared objectives

    Ability to effectively resolve conflict, both internally among functions and externally with advertising agency partners and media partners

    Exhibit sound business judgment to navigate through everyday client and team challenges and commands respect (and authority when needed)

    #LI-JM3

    This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Employment Transparency

It is the policy of Omncom, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with , please email [email protected] .

Salary Range

$140,000—$155,000 USD

Posted 2026-04-15

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