Marketing Coordinator

The opportunity

Woofer is building a new category of dog walking in New York. Every dog gets a small, vetted team of walkers. Every walk is one-on-one and tailored. Every walker is GPS-tracked. Every dog is covered by two million dollars in insurance. Owners book in two-hour windows, the app is convenient, and the humans behind it are the product.

We’ve been live since January. New walkers join every week. Our positioning is sharp, our messaging house is set, our PAUSE personality framework matches the right walker to the right dog, and our growth strategy for the next twelve months is mapped out: walker-led video ads, a high-converting Meet-Greet-and-Walk funnel, a thoughtful HubSpot lifecycle program, and an in-person event presence in our neighborhoods. We’re hiring a Marketing Coordinator to run it with us.

The role

You’ll own execution across our dog owner acquisition funnel - paid ads, landing pages, lifecycle, content, local events, and reporting. You’ll work directly with our co-founder Ani, who leads Go-to-Market at Woofer and comes out of a number of successful marketing leadership positions and is, in effect, the CMO you directly report to. Strategy and brand voice come from her; execution and craft come from you.

This is a hands-on role for someone who loves rolling up their sleeves and gets real satisfaction from shipping work. You’ll be in every strategy conversation, running campaigns, talking to dog owners at events, and seeing the things you launch reach New Yorkers walking their dogs the same week. The right person wants to do the work, learn fast doing it, and see their fingerprints on a category-defining product.

What you’ll ownPaid acquisition

• Run our Meta ad program end-to-end, with hyperlocal NYC targeting setting up for scale. Manage spend, run weekly creative tests, and scale what works.
• Run our neighborhood activation tactics from doorman outreach to building campaigns that put Woofer in front of New Yorkers where they live.

Conversion

• Operate and optimize our marketing funnel.Your job is to lift conversion at every step.
• Maintain and evolve our website. Copy, Framer CMS, SEO and LLM discoverability, and conversion testing all sit with you.

Lifecycle (HubSpot)

• Operate and expand our HubSpot lifecycle program: nurtures, post-first-walk activation, package upsell, retention check-ins, and referral. Evolve the sequences, segmentation, and workflows as we grow. (this effectively is optimizing the buyer journey)
• Own HubSpot reporting so the team can answer “what’s working” and continuously optimize

Local events

• Plan and run dog-owner events across New York: dog appreciation days at partner buildings, neighborhood activations, dog park meetups, building-resident events. Logistics, signage, on-the-ground lead capture, and follow-up all sit with you.
• Codify a repeatable event playbook so we can run more of them as we scale.

Content

• Create and Distribute our content from blogs to social, video, and everything in between.

Who you are

• Must love dogs. You don’t need to own one, but you have to genuinely love them.
• You have at least a year of marketing experience under your belt. You’ve run paid ads, written email sequences, briefed designers, and read a dashboard on Monday morning to decide what to change next.
• You have a get it done attitude. You love rolling up your sleeves. You get satisfaction from shipping work, not from talking about shipping work.
• You’re AI-fluent. You use Claude or similar daily, and you’ve already replaced manual work in your last role with simple automations. Reaching for AI is a reflex, not a project.
• You write well, and you can match someone else’s voice.
• You’re ambitious about learning. Working closely with a seasoned operator and shipping real work is exactly the trade you want at this stage of your career.
• You’re based in New York City and you know it well. The brand is rooted in NYC and you’ll be running events on the ground.

Bonus points

• Marketplace or two-sided platform experience.
• You’ve worked in HubSpot already.
• You’ve organized in-person events.
• You can edit Framer or similar.

Logistics

• Contract with potential to become a permanent position. New York City-based. Hybrid, with regular in-person time.
• Reports to Ani Obermeier, co-founder and head of Go-to-Market.
• Start: as soon as we find the right person.

How to apply

Email [email protected] with:

• A short note on why this role, in your voice. We’ll read it for tone, not credentials.
• Your resume or three links to work you’ve actually shipped.
• Three Meta ad concepts (headline + one-line body) for Woofer aimed at New York dog owners. Show us how you’d communicate what makes Woofer different.

About Woofer

We’re building the dog walking service for dog-friendly buildings in New York. Every dog gets a small, vetted team who actually know them. Two-hour booking windows, GPS-tracked walks, two million dollars in insurance, and the personality match between dog and walker. The service is live, the team is small and senior, and we’re building the category-defining brand in dog walking.

Pay: $2,000.00 - $3,000.00 per month

Work Location: In person