Global Product Director IVF Equipment

CooperSurgical
Rochester, NY
About CooperSurgical

JOB DESCRIPTION

CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a division of CooperCompanies, we're driven by a unified purpose to enable patients to experience life's beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at

Responsibilities

Position Summary:

Responsible for driving strategy, tactical implementation plan and sales support of the equip-ment product portfolio and manage a team of equipment product managers. Be the commercial and customer voice throughout product lifecycle.

Develop and drive our current growing business with strategic positioning for our global portfolio of equipment products and technical services. This role will include the global commercialization of new products and services and ongoing portfolio management in support of business goals. You will will manage a team of equipment product managers and work with R&D, Operations, MarComms and Commercial teams to develop a roadmap for product, conduct market re-search, develop campaigns and communication, provide education and training, and establish pricing strategies. The ideal candidate will understand how to strategically manage the product management life cycle, basics of medical device market and be adept at managing relationships and influencing across the organization.

  • Develop strategic and tactical plans to effectively manage product lifecycle, including managing current products and introduction of new products.
  • Drive business plans to achieve higher utilization and adoption across different geographies through market assessment on gaps, opportunities, trends, and competitive land-scape.
  • Collaborate with the rest of the marketing and global commercial teams to plan marketing and promotional activities that drive demand and provide voice-of-customer insights for the entire organization
  • Establish and maintain relationships with cross-functional stakeholders to ensure products meet the company’s high standards and customers’ expectation and train sales team and external partners (distributors, when applicable) and support them with product-related questions.
  • Provide input to and help develop content for web, product inserts, marketing materials including white papers, capability presentations and webinars, in close collaboration with internal MarComms and external agencies
  • Build and maintain competitive and technology intelligence gathering and analysis that informs portfolio strategy
  • Manage a team of Equipment product managers, create and fosters a strong team spirit and be the true product champion

Essential Functions: Responsibility for overall equipment strategy and technical services, the global director manager has the following key responsibilities:

Drive a strong team of Equipment product managers and foster a strong team spirit to drive strategy and implementation in a global market.

Innovation

  • Investigate market conditions and opportunities globally
  • Drive input for pipeline based on customer needs
  • Participate as marketing resource in R&D projects
  • Plan, coordinate and execute timely launches

Market Communication

  • Develop materials, campaigns and other sales driving marketing activities with Communica-tion team for both patients and clinics
  • Participation in tradeshows and congresses

Sales support

  • Development of sales tools
  • Product sales training

Voice of Customer

  • Clinic and patient insights globally
  • Deliver input to product development projects based on market trends, customer feedback and sales input

Lifecycle management

  • Long term and short-term strategic marketing planning
  • Development of tactical activities to reach strategic targets

Qualifications

Qualifications:

  • Master or Bachelor Degree in Business Administration, Marketing or Science or similar
  • Scientific interest and skills is an advantage
  • A minimum of 5-10 years of experience with product marketing, preferably from the medical device, pharma industry or other LifeScience Industry
  • Passing of background check which may include verification of prior employment, criminal conviction history, educational and driving records.

Key skills

  • Strategic and commercial mindset
  • Strong management skills
  • Ability to influence the commercial teams
  • Strong business mindset
  • Results, structured and goal-oriented
  • Analytical skillset
  • Proficient communicator and able to work in a global environment with cross-functional groups
  • Good at networking and creating customer relationships
  • Fluent in English written and spoken
  • Globally thinking – travelling 40-50 days per year

Criteria for success

  • Engaged and proactive team management
  • Successful implementation of portfolio strategy and technical service strategy across mar-kets – driving equipment and after sales service business growth
  • Financial performance according to target
  • Recognition as valued business partner among stakeholders of Equipment and Technical Service and Parts

As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at to learn more about CooperSurgical and the benefits of becoming a member of our team.

To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. If you are interested in applying and require special assistance or accommodations due to a disability, please contact us at [email protected]
Posted 2026-04-03

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