Lead Designer

About SH/FT

Shift Paradigm is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients.

Overview

Shift is seeking an experienced Lead Designer to join the Content Studio. This role focuses on email design with an emphasis on innovation and personalized content. Our Designers collaborate closely with Copywriters, Strategists, and Developers to create highly dynamic experiences that stand out in the inbox. Though we have a work from almost anywhere framework, this role works east coast hours.

Responsibilities

• Design compelling emails and work alongside developers to create template systems.
• Collaborate with writers to create unified messaging.
• Validate designs through research and insights to curate the best UX.
• Prioritize creating accessible, inclusive designs.
• Stay up-to-date on email marketing trends and best practices.
• Cultivate a strong understanding of the client’s brand to transcend the BAU.
• Clearly and confidently communicate ideas to the internal team and clients.
• Identify opportunities for design testing and optimization.
• Prep files for development handoffs and perform quality assurance on final designs.
• Manage multiple projects and deadlines simultaneously.
• Identify risks and issues and troubleshoot the root cause, escalating as appropriate.
• Manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching and performance management.

Qualifications

• 8+ years experience as a Designer or similar role.
• Proficiency in Figma and Adobe Creative Cloud.
• Experience mentoring or managing team members.
• Strong understanding of email marketing best practices and industry trends.
• Excellent communication and collaboration skills.
• Working knowledge of WCAG as it applies to email.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Experience with luxury brands or the Financial Services industry is preferred.

Our Commitment to DEIB

We strive to champion diversity, equity, inclusion, and belonging through our Project NEXT committee. This team of passionate internal advocates and external experts allows us to build and leverage a diverse and inclusive workforce and workplace by committing to represent and reflect the experiences, perspectives, and viewpoints of our people, partners, and communities we serve. We are committed to providing knowledge and career opportunities to the next generation of digital marketers while championing diversity and equality in the workplace.

At the core of our success is our culture and dedication to maintaining a positive work environment, encouraging professional growth, and promoting the health and well-being of our employees.

We do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.

As required by law, Shift Paradigm provides a reasonable range of compensation for roles that may be hired in California, Colorado, Hawaii, New York, New Jersey or Washington. The salary range for these residents is $85,000.00 to $98,000.00. Salary is based on several factors including but not limited to role, skillset, relevant education, level of experience, certifications, etc. In addition to base salary, Shift Paradigm offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.