Brand marketing manager

Who We Are

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You’ll Come In

We’re looking for a Brand Marketing Manager to craft strategies and creative solutions that deepen loyalty, strengthen emotional connection, and bring The Farmer’s Dog to life across every customer touchpoint. In this role, you’ll focus on customer experience, lifecycle marketing, and innovation—building affinity with current customers, seamlessly introducing new services and features, and ensuring every dog owner feels confident in their choice.

You’ll use your expertise in brand strategy, consumer insights, and communications planning to turn audience understanding into meaningful connection. From shaping creative briefs to leading cross-channel campaigns, your work will elevate how people experience the brand—and help turn more dog owners into lifelong customers, so we can serve more dogs, for longer.

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

How You'll Make An Impact

• Shape strategies and campaigns in partnership with the Lifecycle team to deepen customer loyalty, retention, and emotional connection with the brand.
• Lead brand positioning and communications planning for lifecycle initiatives and new service or feature launches, ensuring each integrates seamlessly into the broader customer experience.
• Translate consumer insights, performance data, and cultural signals into compelling creative briefs and storytelling opportunities that enrich the customer experience.
• Uncover insights in collaboration with the Consumer Research function to inform messaging, inspire creative development, and identify new ways to connect with our audience.
• Stay ahead of category and cultural trends to ensure the brand leads through innovative thinking and distinctive expression. Lead the charge on finding best-in-class ways to connect with consumers.
• Bring strategic and creative solutions to known customer challenges—removing friction and strengthening brand love across touchpoints.
• Oversee the development of brand-defining collateral—from digital content and member materials to packaging, app experience, and merchandise—ensuring every interaction reflects our voice and values.
• Foster a test-and-learn mindset, using curiosity and creativity to explore new ways of engaging and delighting customers.
• Drive long-term brand and communications strategies that deepen relationships and make every interaction feel personal and purposeful.
  
  

We're Excited About You Because

• You have a minimum of 5 years of experience in a Brand Strategy or Communications Planning role.
• You have a background in customer experience marketing and/or innovation and are comfortable with the unique marketing challenges associated with bringing new features and services to market.
• You have strong creative and strategic instincts and a proven track record of translating consumer, category, and insights into compelling creative briefs across a variety of campaign types.
• You are proficient in Communications / Go-To-Market Planning and know how to ensure channels work together effectively toward a common marketing goal.
• You’re energized about finding innovative marketing solutions to business problems, applying traditional strategic thinking in original ways, and are always seeking better rather than filling a plan.
• You are familiar with consumer research / creative testing and have strong analytical skills, with the ability to interpret data and insights to inform decision-making.
• You’re an owner, self-starter, and problem-solver who is able to drive projects forward in a fast-paced and ambiguous environment.
• You have a passion for creative excellence and fluency in communicating with creative and production teams.
• You have excellent communication and interpersonal skills, with the ability to effectively collaborate with both internal teams and external partners.
• You love dogs.
  
  

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy

At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships.

We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow.

We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team.

Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive.

A Few Of Our Best Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug
  
  

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $105,000 - $130,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

Reasonable Accommodations

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].