Sr. Product Marketing Manager, Site Merchandising, Luxury Stores

DESCRIPTION

We're seeking a savvy marketer to own the content, curation, and site merchandising strategy for Luxury Stores. This role will be responsible for building the end-to-end site experience, including owning the content calendar, curating product stories, partnering with tech teams to refine the CX (e.g., selection, filters), reporting on performance, and standardizing best practices into a playbook.

The ideal candidate has a strong understanding of visual merchandising and content marketing in the B2C or e-commerce space. They have exceptional project management skills, possess a strong analytical mindset, is highly detail-oriented, and able to execute flawlessly to meet timelines. They know how to balance creative and technical requirements to test new initiatives (e.g., generative AI) and create a best-in-class shopping experience that inspires browsing and drives conversion. They are innovative, creative, and passionate about the luxury fashion and beauty industry.

Key job responsibilities
* Develop, own, and execute the site merchandising strategy and content calendar to inspire and convert customers
* Work with site merchandising, styling, and creative counterparts to scale content creation (e.g., generative AI, photoshoots) to deliver a regular cadence of site updates aligning to seasonal events, industry moments, brand launches, and trends
* Collaborate with product, engineering, and business intelligence teams to optimize site placements (refinements, filters, product page) and reporting
* Set up testing and experimentation to gain customer insights on CX improvements
* Create reporting structure to track, measure, and benchmark site performance, sharing learnings and recommendations with key stakeholders
* Stay current with fashion and beauty trends in the luxury retail industry to continue iterating on a best-in-class site experience

About the team
Here at Luxury Stores, we are inspired to always innovate for our customers. Luxury Stores is a premier shopping experience featuring established and emerging luxury fashion and beauty brands. Our team is passionate about bringing Amazon’s customer-centric service, logistics, and innovation to the online luxury retail experience.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Bachelor's degree