Senior Marketing Systems Engineer

Responsibilities

• Own, operate, and continuously improve the Growth Marketing technology stack, including HubSpot, Outreach, Nooks, ZoomInfo, Clay, and Salesforce.
• Translate Growth Marketing business needs into implemented solutions across requirements gathering, design, build, testing, and deployment.
• Design and implement lead-management workflows from intake and campaign execution through outbound engagement and conversion tracking.
• Build and deploy AI-powered and agentic automation for top-of-funnel workflows.
• Pilot new tools, assess trade-offs and ROI, and present build-versus-buy recommendations to leadership.
• Maintain a prioritized and visible systems roadmap for stakeholders.
• Document system and workflow designs using Lucid or comparable diagramming tools and explain them to marketing leaders.
• Collaborate with Salesforce administrators and architects on CRM implementations, using Salesforce Flows, Apex, and SQL as needed.
• Plan, test, measure, and document solution baselines and outcomes.

Requirements

• At least 5 years of experience owning or deeply administering a B2B growth marketing technology stack covering CRM, sales engagement, data enrichment, and marketing automation.
• Hands-on production experience with Clay.
• Shipped AI and agentic automation applied to go-to-market or revenue operations workflows.
• Experience across the full project lifecycle with a high degree of autonomy.
• First-hand lead-management experience spanning intake, campaigns, outbound sales engagement, and conversion tracking.
• Experience instrumenting end-to-end lead tracking and maintaining lead data quality across integrated systems.
• Ability to translate business requirements into measurable technical outcomes and communicate system designs to non-technical leadership.
• Experience piloting tools, performing trade-off and ROI analyses, and presenting build-versus-buy recommendations.
• Experience maintaining a prioritized systems roadmap.
• Preferred experience building moderately complex Salesforce Flows in production and familiarity with Apex and/or SQL.
• HubSpot, Outreach, ZoomInfo, Nooks, or comparable AI-powered sales engagement platform experience is preferred.

Benefits

• Medical, dental, and vision insurance.
• Short- and long-term disability insurance and life insurance.
• 401k with company match.
• Paid time off and paid parental leave.
• Hybrid work arrangement requiring at least 3 days per week in the New York City office.