vp, Global Brand Marketing & Media
- Develop and lead the global brand marketing strategy that drives growth, deepens brand equity and ensure consistency across regions and customer touchpoints.
- Translate brand values into breakthrough marketing and culturally resonant moments.
- Partner closely with senior leadership across the company to align on brand priorities, strategy and ensure integration across the full business.
- Use data to deeply understand audience motivations, brand health, and competitive positioning, continuously informing strategy and storytelling direction.
- Develop frameworks to measure brand effectiveness across channels, ensuring campaigns drive both cultural resonance and business growth.
- Partner closely with analytics, retail/ecommerce and consumer teams to translate insights into strategic recommendations that shape brand investment and resource planning.
- Establish clear KPIs and reporting rhythms, ensuring the marketing organization operates with strong accountability and decision-making clarity.
- Advocate for a data-informed culture that balances creativity with measurable outcomes.
- Oversee brand media strategy with a focus on innovative formats, emerging channels, and next-generation storytelling environments.
- Collaborate with media partners and internal teams to explore new ways to show up through branded content, experiential activations, strategic partnerships, and cultural collaborations.
- Ensure all media choices reinforce brand positioning, create emotional engagement, and spark conversation.
- Bring a deep understanding of digital behavior, trends, and creative that elevate the brand's presence and cultural relevance.
- Build content ecosystems that goes beyond one-off campaigns-working closely with creative in developing the relationship between consumer and brand affection.
- Partner with global and regional teams to ensure consistent brand expression while enabling market-specific nuance.
- Work closely with creative, PR, events and business teams to ensure the brand is holistically expressed across all channels and moments.
- Serve as a senior voice on the marketing leadership team, championing brand thinking in all seasonal business decision-making.
- Guide the development of brand toolkits and assets that can scale across global regions while remaining locally relevant.
- Mentor and inspire a global brand marketing team with a focus on brand evolution.
- Cultivate a high-performance culture that thrives on collaboration, innovation, and bold ideas.
- Stay ahead of emerging trends, technologies, and shifts in consumer behavior to ensure the brand remains modern and relevant.
- Build and inspire a high-performing team of brand marketers, fostering curiosity, creativity, and agility.
- 12+ years of experience in brand marketing, with a focus on digitally led, globally scaled campaigns.
- Deep knowledge of digital platforms, content strategy, social storytelling, and innovative media thinking-naturally immersed in cultural trends and audience behaviors.
- Proven track record developing and scaling integrated marketing campaigns across digital, social, experiential and owned media
- Experience managing global brand teams and cross-functional stakeholders in complex, matrixed organizations.
- Background in fashion, beauty, luxury, lifestyle, or consumer tech strongly preferred.
- Strong creative sensibility, strategic mindset, and ability to inspire cross-disciplinary teams and agency partners.
- Ability to work in a fast paced, dynamic environment and prioritize workload to manage multiple projects with multiple stakeholders
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