Director of Brand Marketing

Mavis Tires & Brakes at Discount Prices - Brand Marketing Director

Job Summary:

The Director of Brand Marketing is responsible for developing and executing strategic initiatives to promote brand visibility, drive customer acquisition (car count), and enhance brand loyalty within the competitive automotive oil change and service business. This role involves overseeing marketing campaigns, managing brand partnerships, analyzing market trends, and ensuring brand consistency across all customer touchpoints.

These roles require a strategic thinker with a deep understanding of consumer behavior, data analytics, and digital marketing to create and optimize loyalty initiatives that align with the company's brand and business objectives.

Key Responsibilities:

1. Support the development and implementation of comprehensive brand strategies to differentiate the company's oil change services and products in the retail market.

2. Collaborate with cross-functional teams to develop and execute marketing campaigns that drive customer acquisition, retention, and revenue growth.

3. Conduct market research and competitor analysis to identify opportunities for brand differentiation and expansion.

4. Manage brand partnerships and sponsorships with internal and external stakeholders to increase brand exposure and credibility.

5. Oversee the creation of marketing materials, including signage, digital content, and promotional offers, ensuring alignment with brand guidelines and objectives.

6. Analyze market trends, customer feedback, and sales data to identify opportunities for product and service innovation.

7. Monitor and report on key performance indicators (KPIs) related to increased car count, brand awareness, customer satisfaction, and revenue growth.

8. Collaborate with operations teams to ensure consistent brand messaging and service delivery across all retail locations.

9. Manage the brand budget effectively, optimizing marketing spend to maximize ROI and achieve business objectives.

10. Stay informed about industry regulations, technological advancements, and customer preferences to adapt brand strategies accordingly.

Employee Benefits

At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly salary, a good working environment and an excellent combination of additional benefits like health, dental, life and vision insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid time off, paid holidays, life insurance, on-the-job training, and opportunities for career growth and advancement.

Candidates can apply online at For any questions, you can call our Recruitment toll free # at 844-375-3995.

Mavis is an Equal Opportunity Employer

Consistent with our commitment to the principle of equal employment opportunity for all individuals, we enforce a zero-tolerance policy on discrimination at Mavis. Employment decisions are made without regard to an applicant's or employee's actual or perceived race, color, religion, creed, sex, pregnancy, sexual orientation, national origin, age, ancestry, ethnicity, disability, citizenship, alienage, marital status, domestic or civil union partnership status, familial status, caregiver status, military or veteran status, transgender status, gender identity or expression, genetic information, predisposing genetic characteristic, status as a victim of domestic violence, stalking and sex offenses, or any other status protected by applicable federal, state or local laws, regulations or ordinances. Exceptions or modifications to certain job duties and/or expected schedules may be provided for an employee who needs a reasonable accommodation for: (a) a sincerely held religious belief, observance or practice that conflicts with the expected schedule for a position; or (b) an otherwise qualified individual with a disability, unless such accommodation poses an undue hardship on our business, in accordance with applicable federal, state and local laws. Additional information is available by contacting [email protected].

We will endeavor to make a reasonable accommodation / modification to the known physical or mental limitations of a qualified applicant with a disability to assist in the hiring process, unless the accommodation would impose an undue hardship on the operations of our business, in accordance with applicable federal, state and local laws. If you believe you require such assistance to complete this Application for Employment or to participate in the interview process, please contact our Employee Experience team at (914) 984-2500 ext. 5631. We also will endeavor to provide reasonable accommodation for a job applicant's or an employee's sincerely held religious beliefs, observances, or practices that conflict with a work requirement unless the accommodation poses an undue hardship to our business, in accordance with applicable federal, state and local laws. If you believe you require such an accommodation, please contact our Employee Experience team at (914) 984-2500 ext. 5631. In addition, applicants may report any instances of perceived discrimination through HRConnect either by calling toll-free at 1-877-628-4755 or by sending an email to [email protected]. #ZR