Director, Experience Strategy

Company description

For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting, and medical education to pharmaceutical and wellness brands. Our mission is to inspire a healthier, happier, well-er world through award-winning work.

If you google us (which you may have done already), you'll see that spreading wellness is literally our mission. We don't just talk about making your well-being the most important thing, we mean it. Having a flexible hybrid-work policy, plentiful time off, and colleagues who want you to do well are all part of the gig. Oh, and of course the opportunity to work on some of the good-vibiest campaigns on the planet with very caring, very resourceful people. So, if you're a rockstar writer, aspiring strategist, jill-or jack-of all trades, or just an all-around nice person, let's chat.

Overview

We're looking for a Director, Experience Strategy to lead strategic thinking across customer journeys, engagement ecosystems, and brand experiences for pharmaceutical clients. This role is ideal for a strategist who excels at connecting insights to experiences-bringing together data, content, channels, and creativity to shape how audiences interact with brands over time.

This person must bring pharma experience, with a strong preference for DTC pharma experience.

Responsibilities

• Serve as a trusted strategic partner to clients, building strong relationships through a deep understanding of their business and customer experience challenges

• Lead engagement and experience strategy across the full customer journey, from awareness through conversion and long-term engagement

• Develop experience-led strategies that integrate messaging, channels, content, and touchpoints into cohesive engagement ecosystems

• Translate consumer insights, data, and research into actionable experience, engagement, and communication strategies

• Collaborate closely with creative, account, analytics, medical, and media teams to ensure experiences are insight-driven, feasible, and inspiring

• Develop strategic POVs around customer behavior, engagement innovation, and experience design in the pharma space

• Lead the development of experience-focused briefs, frameworks, and strategic deliverables

• Facilitate internal brainstorms and client workshops focused on engagement, journeys, and experience optimization

• Support new business efforts and pitches, contributing experience and engagement thinking

• Partner with clients on research initiatives, using findings to inform experience and engagement strategies

Qualifications

• Pharma marketing experience required

• DTC pharma experience strongly preferred

• Strong background in engagement strategy, experience strategy, or customer journey planning

• Ability to deeply understand audiences, behaviors, and motivations across channels and touchpoints

• Experience connecting insight to action-turning complexity into clear strategic direction

• Strong storytelling and presentation skills, with the ability to bring experience strategies to life

• Comfortable collaborating across disciplines and leading with influence rather than authority

• Confident communicator with presence, clarity, and the ability to build trust with clients and teams

• Natural collaborator and mentor with strong leadership instincts

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $106,780 - $170,937 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/02/2026.

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