VP/GM-East & Control

At Mast-Jägermeister US, we build brands people love and create moments worth celebrating—and the VP/GM role is one of the most dynamic seats in our commercial organization. The VP/GM has full sales responsibility for one of Jägermeister’s US sales regions.

The VP/GM develops and executes the region’s sales strategy in collaboration with other function leaders for growing the MJUS brand portfolio both on- and off-premise, and chains within the region. The VP/GM owns and grows the relationship(s) with their Distributor counterparts (typically Regional President or General Manager), including “top-to-top” planning and negotiations, and influencing the Distributors’ share of mind. The VP/GM hires, coaches, develops, and retains top talent while leading a large region.

This role will be in market 30 – 40% of the time.

Remote, must reside in the East Region

Requirements

Distributor Management

• Partners with and influences Distributor Regional Presidents on region strategy to develop and grow the MJUS portfolio.

• Leads regional planning and negotiations with Distributor partners.
• Maintains Distributors’ share of mind and continually evaluates Distributors’ effectiveness and provides feedback regarding performance.
• Keeps Distributor leadership aligned and focused on key channels, distribution targets and programs.

Regional Sales and Commercial Planning

• Drives awareness of the annual strategic priorities as part of the planning process.
• Demonstrates expert knowledge and understanding of the region’s spirits market - including key accounts, competitors, trends and consumer behavior within the key markets in the region.
• Executes annual and long-term sales plan for growing MJUS brands in the region. Sets strategies focused on key markets both on- and off-premise. Tracks financial targets for the region, including volume, accounts sold, and cold equipment. Ensures effective communication of the plan to the organization and Distributors to gain agreement and alignment.
• Ensures regional program development/commercial solutions are improving brand execution and image in the region’s markets (includes: proper distribution of Jägermeister by type and size, merchandising programs, shelf management positions, drink features and promotions).
• Possesses expert proficiency in pricing, profit and brand economics and ability to educate others.

People Leadership

• Inspires and manages an effective leadership team for the region which regularly reviews the business and aligns on the course of execution.
• Establishes individual accountability through communication of expectations, goals, and KPIs down to each employee.
• Provides ongoing coaching, feedback, training – Making Meisters (7 Steps).
• Builds bench strength and future leaders within the company.
• Continually upgrades organization’s talent pool through training, promotions from within and attracting and selecting new talent from outside when appropriate/needed.

Analysis & Execution

• Drives accountability for MJUS budget management throughout the region - both T&E and LPF budgets.
• Ensures salesforce is using data to drive business, effectively utilizing tools to analyze ROI and understand the business in each market (e.g., effectiveness of major events, consumer development activities, key account resource allotments, POS effectiveness, etc.).
• Responsible for Salesforce, utilizing timely and effective tracking of Point-Of-Sale.
• Ensures Salesforce is effectively utilizing sales tools (VIP i-Dig and Karma).

Qualifications:

• 15+/- years of experience in Sales/Marketing, preferably in the spirits and/or beverage, consumer industry
• Demonstrated distributor relationship management, account management, and chain experience
• Innovative and creative in approaching distributors and expanding business
• Have leadership maturity and proven success in leading, developing, motivating, and training sales teams
• Excellent communication skills with ability to share the vision and inspire others
• Able to formulate strategies and execute against them to drive results
• Creative presentation/public speaking and premium selling skills
• Well-developed influence and negotiation skills; persistent and persuasive
• Ability to make meaningful contributions to the organization’s SLT (contribute beyond Sales)
• Knowledge of the federal, state, and local laws and regulations. Knowledge of Distilled Spirits Counsel of the U.S. (“DISCUS”), National Alcohol Beverage Control Association (“NABCA”) and beverage alcohol laws and regulations
• Frequent travel required (30 – 40%); must have valid driver’s license and vehicle for travel between accounts within assigned territory
• Must be proficient in MS Office Suite (Outlook, Excel, Word, PowerPoint)
• College degree required

Benefits

• Highly competitive compensation packages-275-295k+40% annual target bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous holiday and vacation policy