SAP America: Digital Marketing Expert -Event Digital Experience Strategy

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Job Title: Digital Marketing Expert -Event Digital Experience Strategy

Location: NYC Preferred
Department: CDX: Digital Experience Management/T3
Reports to: Kate Ronemus

About the Role:

We are seeking a Digital Marketing Expert who is a strategic visionary and subject matter expert in user experience best practices for event digital experiences. This role requires deep expertise in virtual and in person events, with the ability to define, execute and optimize digital event digital experience strategies that enhance attendee engagement and drive measurable outcomes.

The ideal candidate is an experienced professional with a strong grasp of business requirements gathering, cross-functional collaboration, digital experience strategy and technical delivery. You’ll play a key leadership role in shaping how we connect with audiences through virtual, hybrid, and in-person event experiences. By working closely with Global Events, IT, design,MAQs and content teams, you ensure that the tools and processes you develop are user-centric and aligned with the organization's goals.

Key Responsibilities

• Serve as a subject matter expert (SME) in digital marketing strategy with a focus on user experience for event platforms

• Lead the design and optimization of digital event experiences with a focus on usability, personalization, and measurable outcomes.

• Collaborate with internal stakeholders to gather, assess, and translate business requirements into strategic event marketing and technology solutions.

• Act as a digital event experience expert, leveraging knowledge of event programs, digital capabilities, reporting, user journeys, and personalization.

• Drive innovation in digital event experiences, identifying opportunities for optimization, automation, and performance improvement.

• Provide thought leadership and vision for digital transformation within event marketing.

• Guide cross-functional teams with clear communication, organizational excellence, and strong leadership during all project phases.

• Build and maintain strong relationships with stakeholders, offering empathetic yet strategic guidance, even in high-pressure or complex situations.

• Act as the liaison between requirement owners and IT, articulating requirements clearly and concisely.

• Develop and manage the Digital Experience roadmap, prioritizing features and enhancements based on strategic importance and expected impact.

• Stay up to date on the latest trends in digital marketing, event technology, and user experience best practices.

Qualifications

• 5+ years of experience in digital marketing, event marketing, or user experience strategy.

• Proven expertise event platforms, including setup, integrations, reporting, and optimization.

• Strong understanding of digital user experience design, particularly for event lifecycle and engagement.

• Demonstrated ability to gather business requirements and translate them into actionable digital strategies.

• Exceptional communication, collaboration, and interpersonal skills.

• Strong project management and organizational capabilities.

• Ability to manage and resolve complex issues with a solution-oriented mindset.

• Visionary approach to experience design, always seeking ways to optimize and elevate user interaction and outcomes.

Preferred Qualifications:

• Experience in B2B enterprise event marketing

• Proven expertise in the RainFocus platform and Adobe AEM, including setup, integrations, reporting, and optimization.

• Familiarity with other marketing technologies and CRMs (e.g., Marketo, Salesforce)

• User experience or design thinking certifications a plus

• Agile or project management certifications (PMP, Scrum) are a bonus

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

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SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 121800 - 255700 (USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

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Requisition ID: 435580 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid