Campaign Director, Creative

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Our Team:

NBCUniversal's Creative Partnerships team is industry-leading and award-winning, responsible for delivering groundbreaking campaigns and experiences for the world’s most influential marketers and advertisers. We develop innovative creative campaigns across all platforms and formats, leveraging the power of our networks and the passion of our audiences. With a pioneering spirit, entrepreneurial drive, and a passion for pushing boundaries, we are committed to providing cutting-edge solutions that exceed our partners’ expectations.

The Role:

The Campaign Director sits within NBCUniversal’s Creative Department in Advertising & Partnerships , serving as the strategic lead for multi-network pitches. You will be responsible for developing the overarching campaign idea — the single, sellable concept that connects client insights to NBCU’s full portfolio of networks, platforms, and experiences. Acting as the quarterback for complex, multi-platform RFPs, the Campaign Director ensures every pitch tells one cohesive, client-focused story that feels seamless, elevated, and easy to buy.

• Develop the unifying big idea that ties together NBCUniversal’s full portfolio — networks, platforms, and experiences — into cohesive, client-focused campaigns.
• Serve as the strategic lead for multi-network RFPs, digesting client briefs, identifying the core insight, and shaping a single, sellable campaign narrative.
• Translate complex client objectives into clear, compelling campaign frameworks that guide collaboration across Creative, Development, and Activation teams.
• Partner with Creative Directors, Writers, Designers, and Development teams to bring the campaign concept to life for pitch presentation.
• Structure and oversee the creation of pitch materials , ensuring all elements ladder to one cohesive client story.
• Collaborate closely with the Sales organization to align campaign ideas with client goals and category strategies.
• Present campaign concepts internally and externally with confidence, clarity, and storytelling excellence.
• Once a campaign is sold, hand off to the Creative Director for execution, maintaining ownership of the idea’s integrity through transition but not production.

• 7+ years of experience in brand strategy, creative development, or integrated campaign planning within advertising, media, or entertainment.
• Strong conceptual thinker with the ability to connect insights, creative ideas, and business goals into a single, compelling story.
• Proven track record of developing cross-platform campaign ideas that span content, digital, social, and experiential channels.
• Excellent communication, writing, and presentation skills, with the ability to translate strategy into sellable creative.
• Skilled collaborator who can lead multi-disciplinary teams through the pitch process with confidence and clarity.
• Deep understanding of branded content, partnership marketing, and how brands leverage media platforms to reach audiences.
• Ability to thrive in a fast-paced environment, managing multiple large-scale projects simultaneously.
• Passion for entertainment, culture, and the creative possibilities across NBCUniversal’s diverse portfolio.

Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of four days per week, Monday-Thursday.

Salary range: $130,000 - $170,000 + Sales Incentive Compensation and Long-Term Incentive eligible

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].