Director

Job Description

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to, help people everywhere love their hair, love their journey, and love themselves.

Key Responsibilities

We are seeking a highly strategic and results-driven Director of E-Commerce to lead, optimize, and scale our global digital commerce ecosystem across Shopify Plus, Amazon, Walmart, TikTok Shop, and emerging marketplaces.

This leader will own the end-to-end customer journey, drive measurable revenue growth, and build a best-in-class direct-to-consumer and marketplace experience. The Director of E-Commerce will bring deep expertise in Shopify Plus, CRO, SEO, merchandising, bundling strategies, pricing optimization, and A/B testing, with a proven track record of scaling e-commerce revenue at pace. If you do not have Shopify Plus experience and a demonstrated history of managing and growing e-commerce store revenue through strategic optimization, please do not apply as these are firm needs for this role.

Strategy & Growth

• Lead the global DTC and marketplace strategy, driving growth across categories, launches, and seasonal campaigns.
• Own revenue forecasting, budgeting, and proactively identify risks and opportunities.
• Lead the global growth of Amazon, international marketplaces, and social commerce, ensuring revenue growth, profitability, and brand integrity.
• Build and implement strategies for subscription growth, retention, upsells, and repeat purchases.
• Drive alignment with Growth, Marketing, Creative, Operations, and Product teams to ensure e-commerce initiatives support business priorities.
  
  

Platform & Tech Stack Optimization

• Own and optimize the Shopify Plus site: manage navigation, merchandising, content, PDPs, cart, checkout, quizzes, and post-purchase experience.
• Oversee Amazon, Walmart, and TikTok Shop storefronts with compelling product listings, enhanced content, and optimized performance.
• Optimize Tech Stack: Oversee loyalty programs, subscriptions, customization tools, reviews integration, email/SMS marketing, and all e-commerce platform integrations.
• Partner with Paid Media teams to build high-converting landing pages and with Product teams to create PDPs highlighting new features and launches.
  
  

Conversion Rate Optimization (CRO) & UX

• Lead a structured A/B testing and UX experimentation roadmap to improve conversion rate, AOV, retention, and overall site performance.
• Analyze KPIs (conversion, revenue, bounce rate, traffic behavior) via GA4, Shopify Analytics, and CRO tools, delivering insights and action plans.
• Monitor competitor activity and industry trends to proactively adopt best practices in CRO, merchandising, SEO, and mobile optimization.
  
  

Execution & Customer Experience

• Oversee flawless execution of product launches, promotions, and brand campaigns across digital commerce platforms.
• Create seamless customer experiences for both consumers and professional stylists/salons.
• Align promotional calendars with GTM campaigns across all platforms.
• Collaborate with Operations to ensure inventory accuracy and availability.
• Partner with Customer Experience to ensure support readiness for new products, FAQs, and promotional activity.
  
  

Leadership & Reporting

• Deliver consistent reporting and actionable insights on all e-commerce KPIs.
• Lead and mentor the e-commerce team to execute at a high level and scale with the business.
• Stay ahead of e-commerce trends, platform updates, and compliance requirements to maintain Bask & Lather’s competitive edge.
  
  

Qualifications

• 7+ years of e-commerce leadership experience, including 3+ years on Shopify Plus (required).
• Proven success in scaling revenue across Shopify Plus and marketplaces (Amazon, Walmart, TikTok Shop).
• Deep expertise in CRO, SEO, A/B testing, bundling, pricing, and merchandising.
• Strong analytical background with proficiency in GA4, Hotjar, Shopify Analytics, or similar CRO/UX tools.
• Experience leading cross-functional teams in a fast-paced, growth-stage brand environment.
• Excellent organizational, leadership, and communication skills.
• Hybrid role: must be able to work on-site in Yonkers, NY several days per week.
  
  

Location: Remote- Yonkers, NY

Work Arrangement (remote or hybrid): will be determined based on the candidate’s location

Type: Full-time

Salary Range: $120,000 – $130,000

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs. If you need assistance during the hiring process, please contact Human Resources at [email protected]