Marketing Manager

Job Description

Job Description

Educational Alliance brings together and partners with diverse communities in Lower Manhattan, offering individuals and families high-quality, multi-generational programs and services that enhance their well-being and socioeconomic opportunities. We are a place where everyone is welcome and where progress is powered one relationship at a time. We are proud of our legacy as a Jewish organization, and we provide high-quality, transformational services and programs to all New Yorkers through our network of community centers on Manhattan’s Lower East Side and East Village. As we have for 130 years, we offer best-in-class programming–now across 15 sites—focusing on a mix of education, health and wellness, arts and culture, and civic engagement.

Manny Cantor Center (MCC) is one of New York City’s original settlement houses. EA was founded in 1889 to offer educational, social, and cultural services to Jewish immigrants arriving to the Lower East Side. Today, EA partners with diverse communities throughout Lower Manhattan. Across our network of community centers, we empower people of all backgrounds to flourish, recognizing the intrinsic value within each individual and the importance of building community.

We are seeking a creative, mission-driven Marketing Manager to elevate brand awareness and promote our programs through compelling storytelling, communications, and design. This is a highly collaborative, hands-on role for someone who is excited to create and manage content across a wide range of programs and for a variety of different audiences. The Marketing Manager will play a key role in shaping MCC's brand identity across a varity of digital and print channels-through thoughtful messaging, strong visuals, compelling newsletters and audience-centered campaigns. The ideal candidate is both creative and data-informed. Enjoys developing engaging content and using performance insights to continuously improve their work. This person will be comfortable taking ownership of projects from start to finish while collaborating effectively in a fast-paced, high-volume environment.

Please note that applications will not be considered unless they include a cover letter.

RESPONSIBILITIES

Content and Communications

• Create and execute engaging multi-channel marketing campaigns across a range of platforms including social media, web, email, and print to promote MCC’s programs, including early childhood, fitness, art classes, older adult programming, etc.
• Draft and edit engaging marketing content for promotional materials (such as newsletters, emails, website copy, social media, brochures) that reflect MCC’s mission and resonate with its audiences
• Manage and maintain a consistent brand voice and digital identity across all MCC platforms
  Update and manage website content (WordPress) including program and event pages
• Work with Educational Alliance’s graphic designer to develop visual assets for MCC, such as flyers, social graphics, and email templates, supporting the creation of design materials as needed
• Track and analyze campaign performance (engagement, conversions, reach) and use insights to optimize content, improve targeting, and inform future campaigns
• Use audience insights and performance data to recommend improvements to messaging, content strategy, and campaign approach
• Partner with MCC leadership and EA’s Director of Communications to help refine marketing strategies based on program goals, campaign performance, and organizational priorities
• Cultivate excellent relationships with community partners, external stakeholders, and fellow MCC staff to ensure successful execution of marketing campaigns for MCC programs and events
• Support Educational Alliance’s Director of Communications on broader communications efforts to increase press coverage and public awareness of MCC

Project Management and Coordination

• Coordinate production of MCC print and digital collateral, working with external vendors as needed
• Manage marketing calendars, timelines, and deliverables across multiple programs
• Maintain organized marketing assets, templates, and brand resources in collaboration with Educational Alliance’s graphic designer
• Ensure timely promotion of MCC programs and events across all relevant channels
• Oversee marketing budget, tracking expenses and ensuring cost-effective execution
• Guide program teams in best practices for marketing, including social media, newsletters, and collateral development
• Supervise interns and/or consultants when applicable
• Coordinate with Educational Alliance and Communications/Marketing colleagues to ensure collaboration across the broader organization

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, or related field (or equivalent experience).required, Master’s Degree is a plus.
• 3-5 years of marketing experience required, preferably in the nonprofit sector
• Experience executing successful multi-channel marketing campaigns required
• Strong storytelling and content creation skills across digital platforms, with the ability to translate ideas into clear, visually engaging marketing materials
• A strong visual sensibility and attention to detail in both design and messaging
• Excellent writing skills with the ability to communicate clearly and authentically to different audiences
• Familiarity with evolving digital marketing trends, including social media AI tools, and paid media
• Strong organizational skills and ability to manage multiple projects simultaneously
• Experience with design tools such as Canva and Adobe Creative Suite
• Experience with content creation and project management tools such as Sprout Social and Asana
• Basic photography, video editing, and/or motion graphics experience
• Comfort working with marketing data and metrics to improve campaign performances (advanced analytics expertise not required)
• Data-driven mindset with experience using data and audience insights to inform marketing decisions
• Demonstrated ability to collaborate across teams and build strong relationships in a fast-paced, hands-on environment.
• Experience working in a nonprofit or community-based organization
• Interest in community engagement, storytelling, or building partnerships
• Familiarity with web design and SEO

BENEFITS

• Generous PTO Policy
• Competitive Salary
• Medical, Dental & Vision
• Pension Plan
• 403(b) Retirement Plans
• Discount Perks for Movies, Broadway Shows, Amusement Parks, etc.
• Free Gym Membership to our MCC Fitness & 14th St Y Gym
• Discounts to programs at Educational Alliance
• Tuition Reimbursement
• Employee Referral Reward

Limitations and Disclaimer

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position.

EEO Info

Educational Alliance is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, marital status, disability status, veteran status, or any other characteristic protected by applicable federal, state, or local law.

For further information about Educational Alliance, please visit