VP of Private Pay

Job Description

Job Description

About HouseWorks

Fueled by a real understanding of today’s challenges, HouseWorks is committed to a fundamental re-imagining of what it means to age. With over 20 years of operating experience, we have built a replicable service prototype, developed profitable, long-standing referral relationships, and created an innovative brand that positions us to serve the future customer. HouseWorks has grown to be one of the largest single-site private home care companies in the country and is dedicated to improving the health and well-being of its employees and the people it serves. We are embarking on an exciting new growth chapter that focuses on client service excellence, caregiver engagement, technological innovation, and growth in new markets.

The Opportunity

We are a mission-driven organization that is dedicated to improving the lives of seniors as they age. We are passionate about what we do -- providing seniors and their families with a comprehensive, vetted and coordinated in-home service network that is high-touch, tech-enabled, compassionate and extremely well managed. We are in the exciting and dynamic home healthcare industry. Our market opportunity is large and growing as the baby boomers age and the home increasingly becomes the epicenter for care as consumers demand convenience and lower-cost solutions.

Job Summary:

As the Vice President of Private Pay, you will play a pivotal role in driving growth and shaping our market presence. This is an exciting opportunity to lead strategic initiatives and guide a dynamic team toward ambitious goals. Our private pay services are currently offered in MA, NH, ME, and PA, and we are actively working to expand within these states and into new markets. This role provides oversight of the Sales, Intake, and Case Management departments.

Essential Duties and Responsibilities:

• Analyze market trends, competitive landscape, and customer behavior to inform growth strategies.
• Lead opportunities for expansion, strategic partnerships, and new service offerings to maximize growth potential.
• Oversight of existing formal partnerships to assess enhanced service delivery opportunities.
• Assist in developing and executing a comprehensive marketing strategy in tandem with corporate and local leadership to drive private pay growth in our areas of focus.
• Identify target demographics and segments within each state to tailor marketing efforts effectively.
• Collaborate with the sales and marketing teams to create compelling campaigns and materials that resonate with the target audience.
• Develop and manage budgets for marketing initiatives, ensuring optimal allocation of resources for maximum ROI.
• Regularly analyze the effectiveness of marketing campaigns and adjust strategies based on performance metrics.
• Oversight of existing sales and intake teams to provide clear targets and performance metrics.
• Develop a strategic sales plan that outlines objectives, target markets, prospecting methods, and growth strategies.
• Provide guidance on lead generation, prospecting, and conduct market growth presentations.
• Oversee the overall private pay new client acquisition and execution process to ensure a positive experience from the first point of contact through start of care.
• Monitor and analyze intake metrics, such as conversion rates, lead source analysis, inquiry volume, qualification rate, response timelines, etc.
• Collaborate with the case management team to optimize customer journeys to provide exceptional client support.
• Leverage Houseworks’ proprietary technology platform(s) to generate regular reports on key performance indicators (KPIs) and growth metrics to keep stakeholders informed.
• Perform other administrative duties as assigned.

Qualifications and Skills:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in business, marketing, or a related field.
• 10+ years of experience in non-skilled home care or related sales.
• Proven track record of successfully driving growth initiatives in Private Pay non-skilled home care markets.
• Strong leadership skills with experience in managing and developing high-performing teams.
• Data-driven mindset with the ability to analyze complex data sets and derive actionable insights.
• Excellent communication and interpersonal skills to collaborate effectively with diverse teams and stakeholders.
• Knowledgeable of the Non-Skilled Home Care industry.

Physical Demands:

• Must remain in a stationary position for long periods of time at desk or computer.
• Requires occasional standing, sitting, walking; using hands to finger, handle, or feel objects, tools, or controls; reaching with hands and arms; climbing stairs; hearing; talking.

Work Environment:

• Office environment
• Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

Benefits:

• 401k
• Medical, Vision & Dental Insurance
• PTO, Sick Time, Floating Holidays

HWOS1000

HouseWorks is an Equal Opportunity Employer. We do not discriminate against race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability or genetic information.

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