Director, CRM - FOX Nation

OVERVIEW OF THE COMPANY

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

Fox Nation is seeking a strategic, data-driven Director of CRM to lead our customer relationship management strategy and execution for our fast-growing streaming service. The ideal candidate will be a visionary leader with deep experience in lifecycle marketing, customer engagement, and retention strategies, with hands-on expertise in Braze highly valued. This role requires strong analytical skills to derive insights from customer data and transform them into actionable strategies that increase subscriptions, enhance engagement, and extend customer lifetime value.

A SNAPSHOT OF YOUR RESPONSIBILITIES:

• CRM Strategy & Leadership

  • Own the end-to-end CRM strategy for Fox Nation , setting vision and roadmap for subscriber engagement, lifecycle marketing, and retention.

  • Lead and mentor a team of CRM managers, analysts, and campaign specialists to execute multi-channel CRM programs.

  • Partner cross-functionally with Product, Creative, Acquisition, Business Intelligence, and Growth Marketing to align CRM efforts with business objectives for subscriber acquisition and retention.

• Lifecycle Campaigns & Personalization

  • Design and optimize subscriber journeys across email, push notifications, in-app messaging, SMS, and other owned channels using Braze.

  • Ensure campaigns are highly personalized and segmented, leveraging subscriber behaviors, content preferences, and predictive analytics.

  • Lead experimentation (A/B and multivariate testing) to improve engagement, reduce churn, and drive subscription renewals.

• Data & Insights

  • Collaborate with Data and Analytics teams to structure CRM data pipelines, reporting frameworks, and dashboards tailored to Fox Nation’s subscriber base.

  • Develop and track key CRM KPIs including engagement, retention, churn

  • Translate complex data into clear insights and actionable strategies for senior leadership.

  • Ability to spot trends to increase engagement and mitigate churn

  • Regularly conduct competitive analysis to develop new types of communications

• Technology & Tools

  • Act as the Braze platform owner, ensuring best practices in setup, orchestration, segmentation, and campaign execution.

  • Curious analyst who is comfortable dissecting customer segments and identifying inaccuracies

  • Highly skilled in excel and pivot tables , experience with Adobe & Tableau

• Customer-Centric Growth

  • Drive CRM initiatives that balance subscriber growth with long-term loyalty.

  • Leverage predictive modeling and machine learning to anticipate subscriber needs and enhance personalization.

WHAT YOU WILL NEED:

• 7+ years of CRM / lifecycle marketing experience and 2+ years in a leadership role.

• Proven track record of building and scaling CRM programs (subscription experience a big plus).

• Deep, hands-on expertise with Braze or similar system and advanced campaign orchestration

• Strong data analytics background, customer segmentation, cohort analysis, and experimentation.

• Strategic thinker with the ability to translate subscriber growth goals into measurable CRM initiatives.

• Strong leadership and people management skills

• Excellent communication and presentation skills, with the ability to influence at the executive level.

• Analytical mindset, highly comfortable interpreting data and making data-driven decisions.

• Bachelor’s degree in Marketing, Math, Business, Data Analytics, or related field

SUCCESS METRICS:

• Increased subscriber engagement and retention across lifecycle stages.

• Growth in customer lifetime value and reduction in churn for Fox Nation.

• Effective scaling of CRM team and capabilities.

• Measurable business impact from CRM-driven revenue and engagement programs.