Community engagement specialist

WHO WE ARE

The Humane League (THL) is a global nonprofit ending the abuse of animals raised for food. THL fosters a high-energy culture of teamwork and mission-driven problem solving, and we have earned recognition as Top Charity from Animal Charity Evaluators for all of their rating periods. Over the past few years, we've grown to a staff of 100+ talented individuals dispersed across the country and around the world. At THL, how animals are treated in the food system is at the forefront of our everyday work. As such, many of our staff are vegan by personal choice, and all of our THL-hosted events offer fully vegan menus. We welcome all mission-aligned candidates to apply, no matter where you are in your journey to end the abuse of animals raised for food.

YOUR OPPORTUNITY

As Community Engagement Specialist, you will inspire change for animals by cultivating an inclusive community of engaged supporters across THL's social media platforms, sparking conversations that foster connection and further our mission. You will be responsible for engaging with THL's supporters through comments and direct messages, responding thoughtfully to questions and concerns and encouraging supporters to deepen their involvement with our work. You'll also build relationships with potential partners, such as sanctuaries and other animal protection organizations, and test out new community engagement tactics to amplify THL's online presence. While this position is not primarily focused on creating or scheduling regular social media posts, the Community Engagement Specialist will manage community interactions and may contribute to light content creation tasks as needed. They will play a role in shaping THL's content and social media strategy by drawing insights and making recommendations based on community engagement data and current social media trends. This position reports directly to the Associate Director of Social Media.

This is a temporary, full-time, remote position. Employment is expected to be approximately twelve months in duration, beginning in early January. This position provides the opportunity for optional domestic and/or international travel, equivalent to 1 or more trips per year.

ESSENTIAL FUNCTIONS

• Empower our community by responding to direct messages and comments on THL's social media posts across platforms including Facebook, Instagram, Threads, X, Bluesky, LinkedIn, and YouTube, connecting meaningfully with our existing audience and potential new supporters.
• Build and maintain relationships with engaged supporters and identify individuals who may be primed to advance to other teams to deepen their involvement with THL.
• Engage with relevant individuals and groups (including supporters, influencers, celebrities, sanctuaries, other animal protection organizations, and companies targeted by THL's campaigns), participating in conversations across social media in order to expand THL's audience and amplify our mission. Identify potential new partners and collaborate with colleagues on the Social Media and Public Relations teams to help build those relationships as needed.
• Establish and maintain documentation of standards for community engagement and moderation across all social media platforms in order to position THL as approachable, responsive, supportive, and present within the animal protection community.
• Influence future content creation through collaborative brainstorms with the Video, Design, and Social Media teams. Leverage analytics within Sprout Social to draw insights from supporter engagement data, and make suggestions based on these findings, as well as social media trends.
• Maintain up-to-date knowledge of THL's programs and strategy in order to effectively represent our work to supporters. Consult other teams as needed on responses to supporter questions (such as questions about THL's financials, priorities, and positions on specific animal welfare policies).
• Approach community engagement with an awareness of the varied perspectives and experiences represented by THL's audience. Ensure that THL's social media pages remain inclusive spaces by addressing feedback, welcoming differing viewpoints, steering conversations towards community-building and impact for animals, and moderating comments for harmful language.
• Identify and test new and unique ways for THL to engage with our community and help our supporters feel seen and heard across social media platforms, and other channels as appropriate. Adapt our community engagement strategy as needed in response to algorithm changes.
• Proactively explore the online space and seek out opportunities for THL to join conversations outside of our active social media platforms.
  
  

In addition to the above essential job duties, other duties may be assigned as business needs arise. These may include non-essential, marginal job duties.

REQUIRED SKILLS

• Experience: 2+ years of experience in a role focused on community building, via social media, community organizing, customer service, or another field. Familiarity with social media platforms.
• Verbal and Written Communication: Excellent written communication skills, with the ability to craft personalized responses that foster connection with supporters and represent THL in a positive and professional manner. Ability to find common ground with supporters who hold diverse perspectives, and to hone an engaging and approachable social media brand personality, adapting tone across different platforms while remaining true to THL's core voice. Communicates effectively and concisely with colleagues across verbal and written formats, providing clear instructions and relevant updates.
• Problem Solving and Decision Making: Ability to resolve problems effectively, leveraging available data and resources, and consulting other staff members when appropriate. Gathers and analyzes relevant information and social media metrics to support decision making and assists in identifying potential risks. Demonstrates sound judgement when engaging and setting boundaries with supporters.
• Initiative, Proactivity, and Adaptability: Ability to adapt to new team dynamics and adjust work routines and methods in response to changing circumstances and platform demands. Demonstrates initiative and takes ownership in routine situations, consistently seeking out opportunities for improvement.
• Collaboration and Interpersonal Skills: Ability to develop and maintain positive relationships and collaborate effectively with internal and external stakeholders. Participates in group discussions, gives and receives feedback, and navigates difficult conversations with sensitivity. Contributes to a positive team culture and an environment where diverse ideas are valued.
• Organization: Excellent organizational skills and attention to detail, with the ability to balance multiple priorities and deadlines, and to suggest process improvements. Uses time management to plan, prioritize, and complete work.
• Strategic Thinking: Ability to identify patterns, understand organizational goals and policies, and recognize how tasks and projects contribute to larger strategic objectives. Ability to deduce the underlying interests and motivations behind supporter comments and use this to inform effective communication.
• Global Perspective: Approaches work with an understanding of the global nature of the organization's programs. Supports the integration of global perspectives into departmental work with guidance from senior team members.
  
  

For priority consideration, please submit your application by November 12th at 11:59pm Eastern Time. After this date, we will begin advancing candidates through the hiring process and may close the role. New candidates are welcome to apply as long as this job opening is listed in our website. If you are experiencing technical issues, please contact [email protected]. Please submit applications and all supporting documents in English. All application questions and materials need to be submitted here through the application submission form; we do not accept applications through our careers email.

Hiring Timeline

Once your application has been reviewed, you will be notified via email with further details on the status of your application. If a candidate is moved forward, the interview process will be as follows:

• Work Simulation Exercise (completed remotely)
• Interview (via video call)
  
  

Each stage is expected to last a week or two on average. For full details of our full-time position recruitment process, please review this document (this will vary for temporary roles; please see the above bullet points for this role's specific stages).

Compensation and Benefits

The annual compensation range for this role is $63,166 - $77,203. At The Humane League, we believe in maintaining a fair and nondiscriminatory work environment for all employees. As part of this commitment, we have implemented a job architecture framework, which levels all of our roles according to size and complexity, as well as a compensation step system, which allows us to account for an individual's total years of related experience when determining their compensation. In addition, we have adopted a no negotiation policy for salaries. To determine a job's level, we carefully consider a variety of factors, including a job's size and complexity, required experience, knowledge, and/or skills, internal comparability, and market data. To determine final compensation, experience will be measured by considering prior work in jobs or activities that are related to the role at THL. Candidates whose experience places them at step 5 or above of their job level within our compensation structure will be awarded a senior designation. These practices are aligned with our organizational values and help us ensure we maintain clear, consistent, and transparent HR processes.

Employees enjoy full medical coverage, optional dental and vision packages, paid sick leave, a 401(k) retirement plan with matching, pet care & Rx discount plans, working from home, up to 16 weeks of paid parental leave for eligible employees, wellness benefits, paid holidays, flexible vacation time, professional development, and the supportive environment at The Humane League!

Equal Employment Opportunity

THL is an equal opportunity employer. THL does not discriminate on the basis of any legally protected classifications, including but not limited to race, color, age, national origin, ethnicity, religious creed or belief, physical or mental disability, marital or familial status, legally protected medical condition, genetic information, military or veteran status, gender, sexual orientation, citizenship status, or any other status or classification protected by applicable federal, state, or local law. THL is committed to the importance of non-discriminatory practices within the nonprofit sector, as well as all workplace environments, and strongly encourages all interested candidates to apply.

Reasonable Accommodations

The Humane League is committed to fully supporting all qualified individuals. As part of this commitment, THL provides reasonable accommodations for persons with disabilities in accordance with applicable federal, state, and local laws throughout the hiring process and employment if hired. If a reasonable accommodation is needed, please contact the People team at [email protected] to initiate the interactive process. THL complies with the Americans with Disabilities Act, the Pregnant Workers Fairness Act, Title VII of the Civil Rights Act, and all other applicable state and local laws.

AI Policy

Original work and thought are essential in the hiring process and allow us to evaluate you based on your own skills and competency. Therefore, the use of artificial intelligence (ChatGPT, Gemini, Rytr, Google Assistant, etc) to generate responses is strictly prohibited . By submitting this application you agree to comply with our AI Policy. Violations of this policy in any part of the recruitment process will result in being dismissed from consideration . If you need a reasonable accommodation to this policy, please see above for more information.

Communications From Greenhouse During Hiring Process

We have occasionally had issues with emails from Greenhouse being captured by spam filters and going to the spam folder. Because we utilize Greenhouse for all notifications regarding your application, please double check your spam folder in case important communications have been routed there.