Brand Image Manager

At Cartier North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Brand Image Manager

Cartier │ New York

Job mission

The Brand Image Manager will be part of the Creative Communications Team in the Branding Management Pillar of the North American Market. This role will help elevate Cartier’s brand equity and local relevancy through locally produced and adapted assets, cross-functionally.

From advertising campaigns to experiential collaterals, the Brand Image Manager will oversee creative on a large variety of touchpoints, both traditional and digital, while maintaining and upholding brand standards from concept to final production.

The ideal candidate for this role is a designer or creative focused on the high-quality execution of multi-channel communication projects, including graphic design, print production, digital formatting and video editing.

Main accountabilities/objective of the position

KEY RESPONSIBILITY 1: IMAGE & VISUAL DESIGN

• Help to further integrate the Creative Communications team within the organization by successfully carrying out briefs from both MarCom and Commercial teams transversally.
• Identify and develop the right visual treatments, executions and tools to elevate the brand equity, reinforce local branding and market relevance by ensuring consistent messaging and tone.
• Continually seek to enhance existing materials, with a channel-agnostic approach, thriving for excellence
• Leverage all client and stakeholder touchpoints as an opportunity to storytell and engage, while upholding the Maison standards
• Strategize and propose creative concepts and innovative formats in line with the editorial calendar, BEAP, brand voice and legacy.
• Manage and provide feedback to HQ on creative briefings, campaign development, asset distribution process and guidelines.
• Establish best practices across Creative, Content and Brand Voice at the global level; seek enhancements in process, creative and engagement.
• Support the Organization with consistent market insights surrounding creative trends, competitive strategy, and audience behavior.

KEY RESPONSIBILITY 2: CREATIVE ADAPTATION & INTEGRATION

Oversee Advertising Campaigns Adaptation

• With the help of the Junior Graphic Designer, oversee the adaption of international campaigns and other creative assets for the North American advertising department (creative choices, resizing and layout optimization)
• Carry out briefs received from the advertising media teams for both online and offline channels (mocking up OOH and Print units, and adapt online display ads)
• Keep a client centric and highly adaptative approach to drive engagement and conversions, while always delivery high-quality materials on par with the Cartier codes
• Adapt and scale assets according to the media guidelines: resize and redesign the graphic design elements to best operate in the context of the platform
• Innovate and push the boundaries of advertising by proposing new formats, whether immersive or interactive, and novel channels

Event and Client Experience collaterals

• Help create holistic brand experiences collaterals and visual identity across Client Treatment, Events, PR and High-Jewelry teams
• From invitations, save-the-date and menus, to stationery, gifting and client itineraries, both digital and printed
• Proposing flexible yet high quality designs and templates, for a high volume of deliverables to ensure consistency across regions, and with other touchpoints and 360 activations
• Anticipate seasonal and recurring needs and proactively propose creative solutions
• Provide feedback on existing materials and executions

Support the North America DTC & Email program

• Support the Email and Direct-to-Consumer teams with layouts, images and resizing, continually enhancing the templates
• Build templates and format e-blast in partnership with eCRM and content teams
• Design of print collateral such as mailers, press materials, invitations etc.

Boutique Façades and Special Hoardings

• Mock-up and execute large format outdoor creatives
• Brainstorm surprising and out-the-box ideas, always keeping the Maison’s codes in mind

Build PPT templates and format documents

• Provide high quality PowerPoint templates and layout guidance across Marketing and Communications departments

• Create and design high-level strategic presentations for all business functions including c-suite executives and leadership

Internal Branding Advocate

• Educate teams internally about Branding best practices

• Support L&T with training material

KEY RESPONSIBILITIES 3: BRAND IDENTITY GUARDIAN

Brand codes and visual identity

• Demonstrate a deep understanding of the Cartier visual identity and codes, provide guidance to other teams when needed
• Ingest, organize, and distribute all visual assets
• Gather and update essential resources like logos, fonts, colors, style guides and visual guidelines

Advertising and brand guidelines

• Collect feedback and collaborate on new guideline creations with central teams

• Deep understanding of the luxury landscape, evolving consumer journeys and digital ecosystems. Ongoing competitor benchmark and knowledge of industry best-practices.

Organization and Planning skills

• Meet project timelines through good management of workflow and ability to prioritize.
• Communicate with Creative Communications Content Team proactively about workload, project status and issues that arise to determine solutions.

QUALIFICATIONS

• Bachelor’s degree in design, communications or advertising
• 5–6 years of experience as a designer or hands-on creative in the luxury industry, (in-house, agency or established studio)

• Extensive understanding of print production, from high-end stationery to large scale billboards
• Strong knowledge of digital advertising landscape, contextual UX/UI design (web, display, search and social)
• Fluency in Figma and Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro etc.)

• Video editing capabilities and 3D / GCI knowledge are a plus

QUALITIES

• Ability to develop and execute best-in-class designs for print, digital, events, social, e-commerce and interfaces.

• Ability to work within an existing branding system. Leverage and improve existing tools, templates, design guides, global campaign assets.

• A proactive individual with high standards, a sharp eye and attention to detail
• Curious and open-minded, up to date on latest industry trends, talents, and evolving creative resources.

• Strong communication skills to liaise with various teams and functions, comfortable conducting business internationally.
• Highly adaptable and collaborative individual, well organized, strong multi-tasker, and works efficiently in a high-pressure environment.

WE OFFER

We care about our associates health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.

At Richemont, We Craft the Future!

Expected salary range: $90,000-$115,000

Salary will be negotiated based on relevant skills and experience