Senior Director of Men’s Marketing
- Build and own the full brand and growth strategy for the men’s division across paid, owned, and earned channels
- Define and refine brand positioning, voice, tone, messaging, and visual direction
- Develop a clear annual brand calendar with product launches, storytelling moments, partnerships, and cultural hooks
- Ensure all touchpoints reflect a consistent, elevated, and culturally relevant brand identity
- Lead concept development for launches, campaigns, brand moments, and social storytelling
- Oversee creative briefs, content strategy, and asset development across photo, video, UGC, and creator-led content
- Drive breakthrough creative ideas that resonate with diverse male consumers across lifestyle, grooming, and culture
- Oversee multi-channel execution across paid media, influencer/creator programs, email/SMS, social platforms, CRM, and retail marketing
- Partner with Growth on performance marketing strategy, audience segmentation, and budget allocation
- Develop integrated campaigns across TikTok, Instagram, YouTube, Amazon, TikTok Shop, and emerging platforms for men’s grooming
- Analyze performance metrics, category trends, and audience insights to refine strategy
- Build reporting routines that translate data into actions, optimizations, and next steps
- Maintain strong understanding of men’s grooming, cultural marketing, and textured hair behaviors to guide innovation and messaging
- Partner closely with Product Development and R&D to shape the product roadmap for men’s grooming
- Provide market intelligence, competitor insights, and consumer feedback that inform new formulations, packaging, and claims
- Ensure product launches are fully marketing-ready with positioning, claims, education, and go-to-market plans
- Build and lead a high-performing team of marketers, coordinators, creators, and agency partners
- Collaborate with Creative, Growth, Operations, Retail, and PR to deliver seamless go-to-market execution
- Establish KPIs, performance expectations, processes, and communication rhythms for the men’s division
- Identify and pursue strategic collaborations across sports, lifestyle, entertainment, and culture
- Lead negotiations and relationship-building with creators, brand partners, and talent
- Develop a pipeline of culturally relevant moments that elevate brand visibility and affinity
- Manage and forecast multi-million-dollar budgets with discipline and ROI focus
- Develop SOPs, process maps, workflows, and standards for team operations
- Present updates, insights, and performance reporting to senior leadership
- Uphold the brand’s values around storytelling, community, inclusivity, and integrity
- 7–10+ years in brand or growth leadership roles within CPG, beauty, grooming, lifestyle, or personal care
- Proven experience building or scaling a men’s or lifestyle brand across digital and omni-channel
- A strong understanding of male consumer behavior, cultural trends, and content-forward storytelling
- Experience managing teams, agencies, and large budgets with strategic and creative rigor
- Ability to balance high-level vision with hands-on execution in a fast-moving environment
- A leadership style that is collaborative, accountable, and grounded in excellence
- Highly self-motivated with a strong sense of ownership and accountability
- Comfortable navigating ambiguity and adapting to evolving priorities
- Medical, Dental, Vision Insurance
- Paid Time Off
- 401(k)
- Plum Benefits Discounts
- Career growth opportunities within a rapidly expanding company
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