Commercial District Manager - Field Sales & Service (W. NY / W. PA / N. OH)

Coats
Rochester, NY
The Commercial District Manager will provide the proactive leadership, motivation and guidance to build, develop and expand the territory in sales and service for Coats in their respective district. In this role, one will represent Coats in all activities associated with these duties. They implement corporate commercial strategies with responsibilities to grow equipment revenue and service revenue and profitability.

Territory: Western New York, Western Pennsylvania, and Northern Ohio
***This position is a remote position but due to the field-based nature of this role, candidates should reside in or near Buffalo, NY or Rochester, NY to effectively cover the territory.

Essential Competencies:
Leadership:
  • Thinks through and analyzes complex problems, challenges and drives to root cause. Uses sound and robust analyses when needed. Review revenue, profitability and CSR metrics and update technicians on a weekly basis.
  • Moves strategy to action. Understands business issues, anticipates future trends and consequences and creates competitive strategies and plans.
  • Effectively communicates strategy and provides direction needed to operationalize and motivate both the internal team and external partners (Distributor Sales Reps) to action.
  • Positively copes with change and applies knowledge and skills effectively in new environments. Quickly prioritizes the critical few and assigns work appropriately.
  • Builds high performing organization by hiring and retaining strong people and building a bench with diverse talent. Leads, energizes and engages individuals to achieve personal development and business goals. Ensures technicians are fully trained and capable.
  • Models ethics and values, leading by example; words and actions are fully aligned; holds team accountable.
Customer Advocate:
  • Proactively develops, builds and sustains quality relationships with customers. Demonstrates composure in pressure situations.
  • Resolves customer issues at the store level at major accounts and assists in determining warranty and goodwill decisions. Reads situations quickly, steps up to conflict, and finds commons ground to gain cooperation and resolution.
  • Proactively gathers different views on how to approach and solve a problem, approaching issues analytically.
  • Perform field service management activities, inspections of service crews, and evaluate performance of the service technicians.
  • Conduct face-to-face sales & service calls at end users, deliver presentations on Coats products and services, delivering value to the customer's business.
  • This position requires visiting end users and supporting distributors within your territory. Most travel is outside the local area with overnight stays required.
  • Travels up to 80% of their time in assigned region.
  • Attend monthly/quarterly/annual national and regional shows and marketing conferences as required by the company.
  • Monitor customer, market, and competitor activity. Evaluate trends and competitive strategies.
  • Collaborate with the internal product team on customer wants and needs.
  • Handle all administrative functions of this position in both the Service & Sales
Business Acumen:
  • Optimizes or develop and implements a channel strategy to grow all offerings through existing or new distribution partners and Coats service technicians.
  • Assumes the lead responsibilities in the sales and service functions.
  • Understands the complexity of external and internal customer relationships and actively identifies concerns and creates countermeasures.
  • Review district service metric results with the technicians to identify continuous improvement opportunities.
  • Learn customer operations and use knowledge to create synergies and seamless collaboration
  • Understand and manage a profit and loss statement
Education, Skills and Experience:
  • Demonstrate a high proficiency in sales skills and proven track record of achieving sales growth. Delivers results through strong account management, relationship building skills, as well as excellent time management and organizational skills.
  • Strong presentation skills, energetic, self-starter with strong work ethic and ability to inspire others.
  • Must be adaptable and able to interact and influence credibly and effectively at all levels of the organization.
  • Demonstrated knowledge of on-site equipment installation and service preferred: knowledge of automotive aftermarket a plus
  • Bachelor’s degree with 3 to 5 years’ experience managing people in a related field with a proven record of positive employee relations and staff development or equivalent combination of education and relevant experience.
  • 1 to 2 years’ experience managing in a shop or field environment, planning, scheduling, and coordinating activities to satisfy customer needs on a timely basis.
  • Must possess the ability to read, comprehend, and interpret oral and written technical instructions and other related publications.
  • Must possess strong organizational and communication skills
  • Strong computer skills and ability to effectively use company software required.
  • Requires strong analytical skills, ability to monitor parts and labor sales to assure that goals are achieved in your district.
  • Excellent driving record and ability to travel within assigned territory as needed

The Coats Company is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law.

Posted 2026-08-18

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