Vice President, Customer Acquisition

The Vice President of Customer Acquisition is a critical growth leader responsible for architecting and scaling a high-performance acquisition engine across a distributed network of 900+ hospitals. This role blends deep performance marketing expertise, advanced analytics, AI-driven optimization, and conversion strategy to drive measurable growth in both new patient acquisition and active patient engagement.

This leader owns the full acquisition funnel—from media investment through conversion—ensuring every dollar deployed is optimized against marginal return curves and enterprise growth objectives.

Key Responsibilities

Performance Marketing & Growth Strategy

• Own enterprise-wide acquisition strategy across paid and owned channels, including search, social, programmatic, and emerging AI-driven platforms
• Develop and execute scalable, data-driven plans to achieve new patient and active patient growth targets at the hospital level
• Manage and optimize a multi-million dollar media budget with a rigorous focus on marginal ROAS and incrementality

Advanced Analytics & Optimization

• Build and operationalize marginal ROAS curves to inform investment decisions, budget allocation, and diminishing return thresholds
• Establish a robust test-and-learn agenda across channels, creative, audiences, and bidding strategies
• Partner with data science and BI teams to develop predictive models for demand generation, LTV, and cohort performance

AI-Driven Marketing Innovation

• Leverage AI and machine learning to inform audience segmentation, creative optimization, bidding strategies, and media mix modeling
• Identify and deploy next-generation tools to automate campaign management, personalization, and performance forecasting
• Translate AI-driven insights into actionable growth strategies across markets

Digital Experience & Conversion Optimization

• Own website and digital funnel performance, driving continuous improvements in conversion rates and revenue per visit
• Lead experimentation across landing pages, UX/UI, and personalization strategies to maximize patient conversion
• Align digital experience with local hospital needs while maintaining enterprise-level scalability

Local Market Strategy & Execution

• Translate enterprise strategy into localized acquisition plans tailored to individual hospital performance, demand signals, and competitive dynamics
• Build frameworks for market-level budget allocation, prioritization, and performance tracking

Cross-Functional Leadership

• Partner closely with Operations, Field Leadership, Product, and IT to align acquisition efforts with capacity, service offerings, and patient experience
• Collaborate with Brand and Communications to ensure performance marketing aligns with brand positioning and messaging strategies

Team Leadership & Capability Building

• Build and lead a high-performing team across performance marketing, analytics, and digital optimization
• Foster a culture of accountability, experimentation, and continuous improvement
• Elevate internal capabilities in advanced marketing analytics, AI adoption, and growth strategy

Qualifications

• 12+ years of experience in performance marketing, growth, or customer acquisition roles, ideally in multi-location or healthcare environments
• Proven track record managing large-scale paid media budgets with strong ROI discipline
• Deep expertise in marketing analytics, attribution models, incrementality testing, and marginal ROAS optimization
• Experience leveraging AI/ML tools to drive marketing performance and decision-making
• Strong background in digital product optimization, CRO, and website performance
• Demonstrated ability to scale acquisition strategies across complex, distributed business models
• Exceptional leadership skills with experience building and developing high-performing teams
• Highly analytical mindset with the ability to translate data into strategic action

What Success Looks Like

• New client acquisition growth
• Active client engagement and retention contribution
• Marginal ROAS and overall marketing efficiency programs
• Conversion rate and digital revenue optimization
• Market-level performance against hospital-specific targets
• Speed and impact of experimentation and optimization cycles

How You're Supported

As part of the Mission Pet Health family, you get the stability of a local practice backed by the comprehensive benefits and resources of a larger network. The focus is on investing in you, so you can focus on what you love.


Note: Our comprehensive benefits package is designed to support you at every stage. Eligibility for specific benefits varies based on your role and hours worked.

Competitive Compensation

A competitive hourly rate or salary based on your experience and role.

Health & Wellbeing

We offer comprehensive coverage options including Medical, Dental, and Vision insurance, along with access to our Employee Assistance Program (EAP) for all teammates.

Financial Security

Plan for your future with our 401k retirement options and additional financial protection benefits like Life Insurance and Disability coverage.

Commitment to Growth

We support your career goals with opportunities for professional development, including educational assistance for qualified teammates to enroll in AVMA-accredited veterinary technician programs.

The Power of a Network

Join a nationwide community of over 20,000 veterinary professionals who share a passion for collaboration, career growth, and sharing best practices.

Valuable Perks

Enjoy discounted veterinary care for your own pets, access to an online discount platform, and free 24/7 access to doctors through Teladoc.

About Mission Pet Health

Mission Pet Health was founded by veterinarians on the belief that local practices thrive with clinical autonomy, collaboration, and medical excellence. The organization provides world-class support to its 850+ hospital teams on a hyper-local basis so they can focus on what matters most: the medicine, their patients, and their team culture. Learn more at missionpethealth.com .

Driving the award-winning culture are the WAG values – Work Together, Amaze, and Grow . Mission Pet Health is veterinarian-led, people-focused, and on a mission to be the best place to work in veterinary medicine. We are proud to be recognized as a 2025 "Most Loved Workplace," ranked #2 in America's Top 100 and #1 in veterinary care.

Reasonable Accommodations: Applicants with disabilities may be entitled to reasonable accommodation. Please contact [email protected] with your request and contact information.

EEO Statement: Mission Pet Health is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all employees.