Manager, On-Platform Strategy

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The On-Platform Strategy Manager will usher in an exciting new chapter for Peacock, sitting at
the intersection of on-platform innovation, content merchandising, and campaign strategy. As
features like vertical video and games continue to scale across dozens of playlists and formats,
including sports-driven verticals such as Can’t Miss Highlights and Peacock Scorecard, this role
will oversee the curation and merchandising strategies for these features, navigating increasing
complexity across content refreshes, stakeholder coordination, testing, and performance
optimization.

The Manager will partner closely with Product, Marketing, Channel Operations,
Platform Operations, and Analytics to ensure cohesive, high-impact on-platform execution.
In addition, the role will oversee the strategic usage of on-platform tooling, including showcase
and takeover stunts, in-product notifications, and emerging product features—ensuring
alignment with content priorities, marketing beats, and platform capabilities. In close
collaboration with the Merchandising Campaign Planning team, the Manager will advise on best
practices for tooling and consult on campaign strategy that drives discovery and engagement for
tentpole moments across devices.

Reporting to the Senior Manager, Merchandising Strategy, this role balances strategic planning
with hands-on leadership, providing guidance to junior team members while owning end-to-end
execution for key merchandising initiatives and platform moments.

Responsibilities

• Execute the on-platform growth strategy for mobile initiatives and interactive features, partnering with Product, Marketing, and Operations to shape positioning, placement, and rollout across devices
• Manage the tactical guidelines around on-platform tooling for priority campaign stunts, including IPNs and showcase rails
• Partner with Channel Operations & Planning to oversee content deliveries, proactively flag risks or gaps, and adjust merchandising plans as needed
• Lead cross-functional stakeholder coordination and management, ensuring asset readiness, clear communication, and alignment on goals, timing, and execution
• Guide testing and experimentation efforts, including A/B tests, new product verticals, and emerging merchandising formats, using performance insights to inform strategy
• Assess and support the rollout of new product features, defining how they should be represented and prioritized from a merchandising perspective
• Synthesize performance insights and trends into clear recommendations and presentations for senior leadership and cross-functional partners
• Support and mentor junior team members, helping to establish best practices, workflows, and quality standards

• 4+ years of professional experience in merchandising, content strategy, product marketing, product, social, or a related field
• Demonstrated experience leading complex, cross-functional initiatives and managing multiple priorities in a fast-paced environment
• Strong understanding of streaming and product mechanics
• Proficiency in Microsoft Office Suite and Airtable or similar project management and content tracking tools
• Experience partnering closely with Product, Marketing, Operations, and Analytics teams
• Ability to interpret data and performance trends to inform strategy and optimize merchandising outcomes
• Comfortable supporting time-sensitive launches and providing leadership during high visibility moments

Desired Characteristics

• Strong strategic thinker with the ability to translate big-picture goals into executable plans
• Excellent written and verbal communication skills, with confidence presenting to senior stakeholders
• Experience with experimentation frameworks, A/B testing, and iterative optimization
• Highly organized, detail-oriented, and proactive in anticipating needs and risks
• Strong editorial instincts and a passion for building compelling content experiences
• Comfortable operating in ambiguity and evolving workflows
• Interest in entertainment, pop culture, sports, and interactive experiences
• People-oriented leader who enjoys mentoring and developing others

Additional Requirements

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $85,000 - $115,000 (bonus & long-term incentive eligible).

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].