Manager - Site Testing & Optimization (CDMO)

Job Title: Manager - Site Testing & Optimization (CDMO)

Division: Corporate Digital & Marketing Office

Location: Hudson Yards Office, NYC

Reports To: Director - Site Testing & Optimization

Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:
The Manager, Conversion Rate Optimization, as a member of the LUSA D2C site Testing & Optimization team, is responsible for driving multiple brands’ D2C site A/b testing roadmaps, synthesizing, and sharing UX analytics insights and recommendations across the L’Oréal portfolio, and structuring clear communication and negotiation of team roadmaps and priorities to and with local and global partners across L’Oréal.

The team’s overall goal is to continuously improve and optimize the consumer experience on L’Oréal D2C websites through data-based testing and research, in order to drive lifts in conversion rate, revenue and other ecommerce KPIs. This role is integral in building the solid foundation of data and analytical insights necessary for the team’s success, and in advising on and communicating strategic roadmaps with partners involved in actioning on test results.

Job Duties and Accountabilities

• Work with brand D2C site teams to drive individual brands’ and overarching LUSA testing strategy, acting as the subject matter expert for A/b testing, consumer experience and UX analysis best practices.
• Coordinate A/b test alignment, scheduling, and execution, guiding strategy and managing communication between brands, test developers, divisional teams and global partners as needed.
• Share test results across division and wider company, with an emphasis on clear visual communication, key insights and actionable takeaways, in order to empower brands to more effectively create and optimize eCommerce strategies.
• Leverage UX analytics tools—including UserTesting, Google Analytics, Looker and Glassbox—as needed to inform ecommerce decision-making with revenue and consumer satisfaction in mind.
• Strategize and conduct UX analyses on a regular basis, looking for key insights to push business forward by informing testing, merchandising, and marketing strategy.
• Develop, standardize, and continuously refine processes for working with technical implementation teams, including platform and product teams.
• Drive the LUSA strategy for Glassbox, a major UX analysis platform used for session replay and engagement mapping, to inform team strategies to drive all key metrics and continuously improved consumer experiences on LUSA sites.
• Develop standardized dashboards for each brand and share out actionable insights on a monthly and ad hoc basis to drive revenue and conversion, as well as other business KPIs such as digital services usage and loyalty acquisition
• Manage consulting services with Glassbox’s Business Insights team to identify, quantify, & resolve sources of friction in consumer journeys.
• Coordinate regular deep-dive analyses with the Glassbox client services team across brands to identify roadblocks to conversion, opportunities to optimize site UX, and quick fixes, and more fully understand what consumers want and need.
• Own communication with the Glassbox team and identify and champion new ways to maximize the value of LUSA’s partnership with Glassbox.
• Assist Director of Testing & Optimization with structure and communication of team roadmaps to ensure smooth cross-functional cooperation and collaboration.
• Maintain central single source of truth in Optimizely Experiment Collaboration, reflecting project status, including:
• Tests in flight and in progress
• Implementation details for completed tests
• Testing backlog

What We Are Looking For:

Required Qualifications:

• Bachelors’ degree required
• 5-7 years’ experience in testing and optimization, user experience/design, site analytics, product management, and/or a related field. Agency experience a plus.
• Strong analytical skills with the ability to provide optimization recommendations
• Consumer-centric mindset with relentless curiosity to understand what consumers want and need and how to best provide that to them
• Self-motivated, results and solution oriented, strategic thinker
• Experience with Google Analytics or another similar analytics platform
• Experience with testing platforms, such as Optimizely, Google Optimize, Adobe Target, etc.
• Familiarity with a variety of UX analysis methods and tools: e.g., user testing (UserTesting), voice of consumer (Qualtrics, AYTM, SurveyMonkey), session replay and heatmapping (Glassbox, SessionCam, Hotjar), stakeholder interviews, conversion funnel analysis, site intercept surveys, etc.
• Experience with Google Tag Manager, or experience working with it at agency partners
• Excellent organizational skills, with avid attention to detail and follow through
• Strong written, verbal, and interpersonal communication, negotiation, and persuasion skills
• Proven ability to successfully run multiple projects
• Ability to self-motivate and work independently and as part of a team
• Experience developing creative briefs and/or project briefs for agencies and creative teams
• Basic Technical knowledge of or experience working with 3rd party site integrations
• Must be highly organized and adapt to change as needed
• Clear understanding of full consumer journey
• Ability to work collaboratively and build relationships across a matrixed environment
• Demonstrates strong digital vision
• Willingness to learn modern technologies and platforms
• Ability to lead presentations and effectively analyze and translate data into actionable business plans
• Highly collaborative across different stakeholders in a matrixed environment
• Open to innovative ideas and actively builds networks to achieve goals
• Strong time management and prioritization skills
• Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)
• Expected to work in-office 3 days/week

What’s In It for You:

• Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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References

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