Data Analyst - Actions Analytics

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to .

THE ROLE

Zeta Global is seeking a Data Analyst to join our Actions Account Analytics team , supporting data-driven performance optimization across our agency, lead generation and lead engagement businesses.

You will be a key member of a high-impact traditional marketing analytics group to drive scale, efficiency, and innovation across client and internal workflows.

This role is ideal for someone who’s equally passionate about hands-on analytics, building scalable AI solutions, and operationalizing insights into production systems.

RESPONSIBILITIES

Campaign Analytics & Optimization

• Own end-to-end campaign reporting, performance tracking, and optimization analysis across multiple clients and verticals.


• Design testing frameworks, attribution logic, and optimization strategies to enhance ROI and efficiency.


• Identify performance trends and uncover opportunities for optimization using statistical, predictive, and AI-driven techniques.

AI & Automation

• Develop and implement AI-powered automation workflows to improve campaign analysis, reporting, and decision-making.


• Collaborate with the Director of Analytics and Engineering teams to productionize AI solutions, including data enrichment, predictive modeling, and insight generation.


• Leverage LLMs and generative AI tools to accelerate analysis, content creation, and reporting tasks.


• Continuously evaluate and integrate emerging AI technologies that can streamline workflows or enhance analytics capabilities.

Data Visualization & Storytelling

• Develop, automate, and maintain Tableau dashboards and SQL-based data pipelines that surface real-time insights.


• Translate complex datasets into clear, actionable stories that guide business and client decisions.


• Support client and leadership meetings with narrative-driven data presentations that connect outcomes to business value.

Cross-Functional Partnership

• Collaborate closely with Campaign Management, Sales, Product, and Data Science teams to enhance data accessibility, model performance, and platform automation.


• Act as a strategic partner to client success leads, helping define and interpret KPIs and inform campaign strategy.


• Work cross-functionally to scale AI tools and workflows across the broader Actions analytics ecosystem.

Data Infrastructure & Quality

• Improve data processes by designing efficient queries, validating data integrity, and creating scalable reporting solutions.


• Contribute to the continuous improvement of our internal analytics tools, automation pipelines, and best practices.

REQUIREMENTS

• 3+ years of experience in analytics, or business intelligence, preferably within Consulting or performance marketing.


• Demonstrated experience building or integrating AI-driven analytics processes, such as LLM-assisted analysis, workflow automation, or model-based optimization.


• Strong SQL skills (joins, performance optimization).


• Exceptional attention-to-detail with the ability to meet aggressive deadlines.


• 2+ years’ experience with Tableau or similar BI tools (Power BI, Looker).


• Proven ability to move AI prototypes into production-ready, repeatable solutions.


• Strong presentation and storytelling skills - able to simplify technical analyses for non-technical audiences.


• Experience building and polishing PowerPoint presentations, emphasis on storytelling


• Bachelor’s or Master’s degree in Analytics, Statistics, Data Science, or a related quantitative field.

PREFERRED SKILLS

• Understanding of digital marketing performance metrics, lead generation funnels, or campaign optimization principles.


• Hands-on experience with APIs, automation frameworks (e.g., Airflow, Prefect, or Zapier), or AI platforms to scale analytics tasks.


• Experience with cloud data warehouses (Snowflake, Redshift, BigQuery).


• Experience with OpenAI API, Base44, Replit, Vertex AI, or similar platforms.


• Familiarity with predictive modeling or machine learning pipelines.


• Proficiency in Python (preferred) or R for analytical scripting and automation.


• Work experience in Higher Education or Programmatic marketing

WHO YOU ARE

• Excited about the future of AI and its transformative potential - a force multiplier who stays curious, ambitious, and constantly seeks to learn and apply new AI techniques to make work smarter and faster.


• A data-driven innovator with curiosity for how AI can supercharge analytics and decision-making.


• Comfortable balancing analytical rigor with AI experimentation and rapid iteration.


• A strong communicator who can bridge technical AI concepts with clear business narratives.


• A builder at heart - eager to operationalize and scale AI solutions across teams.


• Collaborative, entrepreneurial, and motivated to help shape the next generation of analytics at Zeta.

BENEFITS & PERKS

• Unlimited PTO


• Excellent medical, dental, and vision coverage


• Employee Equity


• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $90,000 - $100,000.00 , depending on experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:

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