Senior Manager, Growth Marketing

Maiden Home is growing a team of forward-thinking individuals who possess unique strengths and perspectives, an innate ability to inspire their colleagues, and an eagerness to reimagine the world of luxury furnishings.

As our Senior Manager of Growth Marketing, you will be responsible for leading the planning, execution, and optimization of acquisition and retention efforts across Meta, Google, Direct Mail, and CRM. You will apply analytical rigor, channel expertise, and cross-functional leadership to drive sustainable revenue growth while strengthening the brand’s premium customer experience.

You will oversee performance marketing strategy, forecasting, reporting, and budget management, partnering closely with Brand, Creative, eCommerce, Product, Retail, and Finance teams to align on goals and deliver results. You will also mentor a direct report focused on retention, email, and clienteling, ensuring excellence and consistency across the full customer lifecycle.

This is a unique opportunity to join a brand that is primed for its next stage of growth–with a proven competitive advantage in its ability to attract, motivate and retain top talent across a range of disciplines. At Maiden Home, you’ll find a workspace that encourages innovation, creative expression, and teamwork, and your experience will be shaped by your performance, contributions, and drive.

This role is located at our New York headquarters, located in the TriBeCa design district.

Responsibilities

Performance Marketing & Channel Management

• Lead day-to-day management and optimization of Google Ads: budget and bid management, search query and negative keyword maintenance, product feed updates, and new product group builds.
• Oversee Meta paid social programs: manage budgets, refresh creatives, build new ads, and develop creative briefs for ongoing testing.
• Strong understanding of affiliate marketing, and SEM/SEO as levers for driving growth
• Build and execute growth strategies across acquisition and loyalty-focused channels while identifying new opportunities for scale.
• Own full-funnel performance KPIs, continuously refining audience strategy, creative testing, and channel mix to deliver against annual revenue goals.
  
  

Offline Marketing & Direct Mail Strategy

• Develop direct mail strategy: evaluate audience-aligned publications, research placements for new collections, and leverage historical performance to inform segmentation.
• Manage project workflows: develop creative briefs, pull 1st party audience lists for targeting, and coordinate matchback analyses for past campaigns.
• Partner with the Creative team to ensure seamless in-house execution of direct mail creation, production and sends.
  
  

Analytics, Reporting & Insights

• Present weekly and monthly readouts to senior leadership in a clear, concise, and narrative-driven format.
• Deliver monthly reporting and reconciliation: update forecasts with actuals and assess channel pacing.
• Provide clear, data-backed recommendations to senior leadership, translating complex results into strategic, actionable guidance.
• Analyze performance across all channels, synthesizing data into actionable insights, strategic recommendations, and next steps.
• Own performance dashboards, reporting rituals, and ongoing data hygiene.
  
  

Strategic Planning, Forecasting & Marketing Infrastructure

• Partner closely with Finance and Brand Marketing on forecasting, budget planning, and pacing across all channels.
• Dive into budget and KPI pacing to develop scenario plans and strategic recommendations.
• Identify opportunities for integrated activations (e.g., store visit strategies, retail expansion support) and A/B testing within channels.
• Evaluate and implement marketing technology tools (e.g., Northbeam, Klaviyo, Zapier, Feedonomics, affiliate platforms) to improve attribution, automation, and efficiency.
• Identify new growth levers, emerging platform opportunities, and efficiencies within our performance ecosystem.
  
  

Lifecycle Marketing, Clienteling & Cross-Channel Support

• Manage and mentor a direct report responsible for retention, email, and clienteling performance. Set clear goals, provide thoughtful feedback, and support career development to build best-in-class lifecycle marketing capabilities.
• Provide growth insights and audience strategies for campaign emails; oversee triggered flow maintenance.
• Build dynamic customer lists for sales outreach and measure performance of each initiative.
• Support cross-channel campaigns designed to drive high-intent traffic to personal selling touchpoints
• Collaborate with Brand, Creative, eCommerce, and Product teams to plan and execute go-to-market strategies for new product collections, campaigns, and retail expansion.

Qualifications

• 7+ years in growth or performance marketing, ideally within a luxury or premium brand. Has worked in highly iterative, fast-paced environments like start-ups.
• Expert in Meta and Google Ads management, SEM/SEO, with a strong command of full-funnel performance strategy.
• Experience in other paid advertising such as affiliate, OOH and print desired
• Highly analytical with proficiency in forecasting, KPI pacing, attribution tools, and performance diagnostics.
• Strong financial acumen and experience building marketing forecasts, budgets, and revenue models.
• Skilled collaborator who can align cross-functional teams around launch plans and brand initiatives.
• Excellent communicator who distills complex data into clear, executive-ready narratives. Able to engage in healthy and direct debate, and sell ideas to senior leaders.
• Strong people manager with experience mentoring talent in CRM, retention, and lifecycle marketing.
• Resourceful, proactive, and energized by solving complex problems and uncovering new growth levers.
• Familiar with existing and emerging marketing technologies such as multi-channel attribution, CDP, CRM, BI platforms, ESP, etc
• Passionate about luxury consumer behavior, premium brand storytelling, and crafting best-in-class customer journeys.