Media investment
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. Overview The SVP, Media Investment leads the media investment team for a large telecommunications client. This person is responsible for the development and communication (both internally and externally) of the agency’s point-of-view in digital, linear video, and OOH media. They are a recognized thought leader and a conceptual problem solver who inspires our clients and the internal team. It will be essential that this person also brings strong relationships with the vendor community. The SVP additionally works with the Client Service, Delivery, and Business Development community to develop media solutions that support and grow ongoing relationships. They play a prominent role in the relationships with key senior client partners and can be seen as the Client Lead in certain relationships. This individual also connects Groupe leads across our network, exchanging ideas and honing a collaborative problem-solving approach, while managing and developing their team members. Responsibilities- Oversee the implementation of digital media, linear video, and OOH, working with the team toward cross-channel efficiencies and best practices
- Help build and drive platform and channel strategy
- Play a role in dynamic creative optimization strategy and brand safety efforts
- Responsible for senior media personnel plus key regional team members
- Maintain executive publisher and vendor relationships
- Provide thought leadership including industry and media interviews, speaking at events, blogging, and/or POVs
- Responsible for some of the operational aspects of the media practice (Promotions, Merit, Staffing, etc.)
- Assist Client Service, Delivery, and more junior media leaders in determining optimal levels of staffing and utilization based on agreed-upon priorities
- Define strategic objectives and strategies to influence consumer behavior and drive business outcomes for our clients
- Demonstrate practical knowledge of integrated media channel planning, plus an ever-evolving combination of upper-funnel branding and direct-to-consumer performance media
- Provide strategic thought leadership and a strong POV on how media fits within a connected marketing world through a strong partnership with data and analytics, as well as ancillary touchpoints with account, technology, strategy, and creative teams as needed to move the business forward
- Assume the lead role on the core client team to identify issues, develop the internal team’s skills, and identify and nurture new organic growth opportunities
- Act as a true embedded partner with the client team on their media transformation journey; we are an extension of their team, and they of ours
- Act as the steward of the business from an operational and financial aspect; business planning, revenue, and margin stewardship; scoping, staffing, and financial/commercial models
- B.A. or B.S., preferably in Marketing, Advertising, or related field
- 15+ years of experience in digital, linear video, and OOH media
- 10+ years working in activation roles
- 6+ years of prior staff management experience
- Strong relationships with the vendor community
- Proven ability to lead, provide strategy/vision, and implement/execute leadership
- Demonstrated experience leading major client businesses which resulted in client growth and satisfaction
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
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