Lead brand manager

William Grant & Sons
New York, NY

Are you curious by nature; born to notice the unusual and investigate it for no better reason than to see ‘what if…?’ Are you looking for a fantastic opportunity to work on a brand that ceaselessly provokes the imagination and twists the rational with continued surprise, delight, and wonder? Our US Marketing team is looking for a curiously refreshing character to learn and be challenged as part of a highly motivated, trusted team at the heart of a thriving business to support and partner as our Senior Brand Manager, Hendrick’s Gin.

What We Can Offer You

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous vacation entitlement.
  • Comprehensive Private Healthcare that includes Medical, Dental & Vision
  • Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
  • Our Life and AD&D cover is a multiple of three times your annual basic salary.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.


Main Responsibilities

The Lead Brand Manager is responsible for the positive development of the brand and brand team members. The Senior Brand Manager will manage Hendrick’s to help support brand development, achieve volume, and value growth targets with a clear focus on driving the brand vision and equity. Along with their team, they will be responsible for analyzing the effectiveness of marketing programs, evaluating strategies, and identifying new opportunities.

Our Ideal Candidate

Our ideal candidate brings 5 - 7 years of brand management experience at a world-class CPG company; Master’s Degree preferable. In addition, our ideal candidate has a demonstrated track record of developing annual brand plans and leading projects from strategy to execution to evaluation. Candidate must have experience managing a large number of agencies and cross-functional stakeholders, as well as have experience working with a Global Brand Team. Experience managing large A&P budgets, developing omni-channel communications plans and leading a team of direct reports is also required. WG&S looks for innovative and entrepreneurial professionals with fresh new ideas and an understanding of the marketing mix. Strong influencing skills are essential to this role. Full profile of the role can be found in attachment below.

Skills & Qualifications

  • Bachelor’s Degree is required; Master’s Degree in Business Administration or a related field is preferable
  • Minimum 5-7 years of progressively responsible brand management experience within consumer product goods industry (fashion/beauty preferred)
  • An understanding of the marketing mix and key levers to impact a brand’s performance
  • Experience in managing effective and positive key stakeholder relationships – agencies and field sales partners – to drive the brands agenda within the business
  • Consumer focus and commercial rigor
  • Strong influencing skills and a bias for action
  • Solution-orientation
  • Strong written & verbal communication skills; strong interpersonal skills
  • High energy and hands-on attitude
  • Proven ability in generating unique and compelling ideas


The salary range for this role based out of our NYC office is $146,775 - $172,361.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.

Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.

We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at [email protected].
Posted 2025-10-06

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