Marketing specialist

Marketing Specialist

Location: Hybrid role requiring regular travel to locations throughout NYC and dedicated time for administrative duties

Salary Range: $65,000-$75,000 per year

Schedule: Full Time (Exempt)

Benefits: Comprehensive benefits package including health coverage, paid time off, and program discounts

ABOUT US

We Bring Learning to Life! At NY Preschool & Kids Club, childhood is our passion. NY Preschool & Kids Club is a leading provider of early childhood education and private enrichment classes committed to physical, intellectual, and social experiences for children from 8 weeks to 12 years old. Through innovative classes, creative camps, one-of-a-kind birthday celebrations and events, our approach inspires each child’s inherent love of learning!

JOB SUMMARY

We are seeking a Marketing Specialist who thrives at the intersection of creativity, strategy, and analytics. This role will drive visibility and enrollment for NY Preschool & Kids Club through impactful digital marketing campaigns, engaging content storytelling, and community-driven outreach.

The ideal candidate is a data-driven marketer who loves testing and optimizing campaigns, stays current on digital trends, and brings a fresh creative energy to how we tell our story.

ESSENTIAL DUTIES & RESPONSIBILITIES

Digital Marketing & Paid Media

• Plan, execute, and optimize Google Ads, Meta, and other paid digital campaigns to drive enrollment and brand awareness.
• Track and analyze KPIs (CPC, CTR, ROAS, conversion rates) to continuously improve ad performance and return on spend.
• Collaborate with creative and operations teams to ensure campaign alignment with enrollment goals.

Social Media & Content Creation

• Manage and grow NY Preschool & Kids Club’s organic social media presence across Instagram, Facebook, TikTok, and emerging platforms.
• Develop high-quality, on-brand content (graphics, video, copy) that highlights our community, classes, and joyful experiences.
• Partner with on-site teams to capture authentic classroom moments and family stories that bring the brand to life.

Email Marketing & CRM

• Create and deploy email marketing campaigns (HubSpot, Mailchimp, or similar) that engage families and convert leads.
• Build and maintain audience segmentation and automation workflows to improve open rates and conversions.
• Analyze performance data to inform messaging and timing strategies.

Creative & Collateral Support

• Design and update print and digital materials (flyers, signage, digital banners, etc.) in Canva or Adobe tools.
• Collaborate on seasonal campaign launches, promotions, and events.
• Ensure brand consistency across all digital and physical touchpoints.

Community & Partnerships

• Support local school-level marketing through on-the-ground initiatives, family events, and partnerships with local businesses and media outlets.
• Identify creative cross-promotional opportunities that elevate the brand and reach new audiences.

Requirements

THIS JOB IS FOR YOU IF YOU:

• A Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 2–4 years of digital marketing experience, preferably in consumer, family, or education-based industries.
• Strong understanding of paid social, search engine marketing, and analytics tools (Google Ads, Meta Ads Manager, Google Analytics, etc.).
• Experience with email marketing platforms and CRM tools.
• Proficiency in Canva, and familiarity with Adobe Creative Suite a plus.
• Excellent copywriting and content creation skills.
• Analytical mindset with the ability to translate insights into action.
• Creative thinker who thrives in a fast-paced, collaborative environment.
• Passion for storytelling, community engagement, and enriching childhood experiences.
• Experience working with children or family-centered programs is a plus.

Physical exam and background checks are required for this position.

Physical Demands: The role involves standing, walking, sitting, constant movement, and occasional climbing. The ability to lift and move up to 50 pounds is required. Specific sensory abilities include close vision, color vision, peripheral vision, depth perception, and adjustment of focus.

Inclusivity and Diversity: NY Kids Club & NY Preschool is committed to an inclusive and diverse community. We celebrate differences, leading with kindness and respect. We are an equal opportunity employer, prohibiting discrimination based on various factors.

Accommodations: The NY Kids Club complies with ADA requirements. If you need accommodation in completing the application, please contact [email protected].

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Marketing: 2 years (Required)

Work Location: Hybrid remote in New York, NY 10013