Product Marketing Lead

Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised +$70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.

This role requires in-office attendance at least 3 days/week in New York City.

The Role

Air is looking for a Product Marketing Lead that can own the end-to-end narrative of how Air creates value for creative teams, turning our product differentiators into market-moving stories that accelerate growth. This hire will be responsible for sharpening Air’s positioning, building a repeatable messaging framework, and ensuring that every touchpoint - from campaigns to sales enablement - helps prospects recognize their pain and see Air as the obvious solution.

Core Responsibilities

Sharpen how Air communicates product positioning and messaging

• Clear, repeatable messaging framework that aligns with our key storylines Air wants to tell in market. Internal and external teams adopt and integrate consistent narrative by end of Q4. Measurable lift in pipeline velocity from sharper pain-point framing.
• Operationalize product narratives that not only highlight Air’s differentiators (visual-first, conversational powered search, review and approvals workflows) but also reframes the status quo: most creative teams don’t realize they have a solvable problem. Their process feels painful, but they’ve normalized it as “just how creative work works.” Our messaging must illuminate this pain and make it acute enough that prospects can’t ignore it.
• Develop tactics (campaigns, content, enablement) that dramatize this pain-to-solution arc, helping prospects recognize the hidden costs of “making do” and see Air as the inevitable solution.
• Partner with Marketing, Content, and Revenue teams to translate messaging into campaigns, web copy, and sales enablement that consistently surface these pain points.

Optimize product marketing as a growth channel

• Develop a steady drumbeat of product-led content for social, blog, email, with goal of attracting new prospects.
• Partner with analytics to measure performance of product marketing campaigns.
• Identify and test 2 new scalable PMM formats or franchises (short-form video, live product moments, customer co-marketing).

Build education & enablement layer in Air’s growth strategy

• Deliver consistent “education pillar” content (blogs, case studies, whitepapers, explainer content) that helps drive meetings booked with the sales team.
• Partner with Sales/RevOps to create enablement toolkits (battlecards, ROI calculators, sales tools and collateral).

Develop product-centric activation, retention, and expansion plays

• Drive expansion conversations via marketing and lifecycle experiments.
• Partner with growth product to execute growth tests on key portions of the customer journey. Launch winning arms and apply learnings to other marketing surfaces.

Requirements

• Experience: 8-10+ years of marketing experience—with majority in a product marketing capacity—in a fast-paced, high-growth environment (ideally in SaaS or technology-driven industries).
• Proven track record of product launches: Demonstrated success leading major product launches, market entry strategies, or go-to-market pivots that drove significant business impact.
• Cross-functional leadership: Proven ability to influence product roadmaps, enable sales teams, and coordinate complex go-to-market initiatives across multiple departments.
• Entrepreneurial Drive: You like to work in public, own problems end-to-end, and move with intentional speed—so your best ideas ship fast and make a visible dent.
• Obsessed with Winning: Everyone at Air plays to win, says the hard thing, and progresses every day while building genuine relationships.

How We Work at Air

• Act like a driver : Take initiative and ownership without waiting to be told.
• Work in public : Share ideas openly, get feedback early, and collaborate across teams.
• Play to win : Aim high and bring creativity, adaptability, and focus to your work.
• Say the hard thing : Give and receive feedback with clarity and respect.
• Disagree and commit : Debate honestly, then align quickly to move forward together.

Benefits

Why Air?

• Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on our ARR growth.
• Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You’ll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days.
• Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences.
• Competitive Compensation: The compensation range for this role is USD $114,000 - $215,000 base salary + equity.

At Air, we’re committed to building a world-class team and helping every individual reach their full potential. If you're passionate about solving big problems and growing with an innovative company, we’d love to meet you!