Manager, Social Media, CeraVe

Job Title Manager, Social Media - CeraVe

Division: L’Oreal Dermatological Beauty

Location: New York

Reports To: AVP, Brand Engagement - CeraVe

Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

What You Will Learn:
As the Manager of Social Media, you will be responsible for executing the organic social media and content strategy for CeraVe. This role reports into the AVP of Brand Engagement and works collaboratively with cross-functional teams and agencies to flawlessly execute our social media strategy, in line with shared brand goals.

Our ideal candidate is a "social native" who understands the intersection of "edutainment" and clinical credibility. You will demonstrate expert knowledge of the current, ever-changing social landscape - specifically Instagram, YouTube - to grow CeraVe’s social presence.

Key Responsibilities:

• Social Media Strategy & Execution:
• Help create innovative and engaging social strategies that assert CeraVe’s leadership against competitive skincare brands.
• Work closely with our dermatologists partners to create expert-ledcontent ,ensuringCeraVe remains the most trusted voice in the social skincare conversation.
• Manage creative agency partnersto developsocial media content, copy, and content roll outthatsupportthe brand’s marketing calendar to drivehighengagement/engagementrateon key social channels amonggen Z, Millennials, and the professional medical community.
• Work closely with Marketing team to create and maintain arobustcontent calendar for all social channels aligningwithkey productpillars.
• Work closely with the global teamto ensure local US social efforts align with global brand equity while leading the way in social innovation.
• Seamlessly execute social media brand campaignsand community-drivensweepstakes from start to finish.
• Responsible for all daily posting, monitoring andcommunity engagement across all CeraVe branded platforms.
• Analytics/Community Management:
• Own and lead social media reporting, including data-driven reports to identifyhero content types and white-space opportunities for future planning.
• Performactive social listening tomonitorbrand sentiment. Utilize tools likeTalkWalkertotrack rising trends and conversations to inform nimble, real-time content creation.
• Take a data-driven approach to inform and activate overall social strategy to increase awareness and engagement.
• Key liaison with Le Care for all community management needs day-to-day
• Maintain a deep understandingof LUSA dashboardsto report on KPIs during A&I and digital teammeetings, focusing on follower growth, engagement, and brand rank.
• UGC Testimonial Amplification:
• Supportbrand’soverall UGC strategy to helpshowcasethe efficacy and effectiveness of our products, through the lens of ourcommunity andprofessionals.
• Partner with our influencer agency on casting andcreatoragreements for social media campaigns.
• Content Development
• Partner with Marketing leads to brief the LDB content center on always-on and innovation photoshoots
• Coordinate with content center on photoshoot scheduling and asset deliverables
• Work with creative director on set to ensure content is following brand codes and guidelines
• Capture and edit lo-fi content at brand events and activations
• Distribute content to crossfunctionalpartners including media & marketing
• Deliver assets & copy to media team for paid media ads

What We Are Looking For:

Required Qualifications:

• At least 4-5 years of social media experience at abrand ordigital/social media agency or (with an emphasis on lifestyle, beauty and/or fashion brands).
• Bachelor’s degree in Marketing, Communications or related field.
• Exceptional writing skills with a go-getter attitude to engage with consumers, influencers, and KOLs with the utmost positivity.
• Experience reporting and analyzing social media KPI’s with familiarity ofTalkWalker, Sprinklr, and/or similar tools.
• Strong analytical skills with the ability to use data and analytics to drive decision-making.
• Ability to navigate complex team matrix.

Preferred Qualifications:

• Professional communication skills to work closely with internal teams and agency partners.
• Extraordinary collaborative team spirit and clear communicator with internal teams (A&I,Digital,PR, Marketing, Global Team Counterparts, DMI, CDMO).
• Superior Project Management Skills - you constantly have innovative ideas for how to make a situation or plan more efficient and successful.
• Always signing up for newest social networks and discovering ways to engage in new channels and create timely, relevant content.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $98,400 -$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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