Director of ETF Sales #0610

Keller Executive Search
New York, NY

Our client is a pioneering fintech firm preparing to launch a portfolio of AI-driven actively managed ETFs in the American market. With backing from notable technology leaders and investors, they have obtained their RIA registration and established a strategic partnership with a premier ETF infrastructure provider to deploy their proprietary algorithmic investment technology.

This represents an exceptional opportunity to join at the ground level as the company's first US-based team member, spearheading nationwide distribution efforts. The role begins as a solo contributor responsible for cultivating relationships and accelerating AUM growth, with a clear pathway to building and managing a dedicated sales organisation as the business expands.

Key Responsibilities

  • Partner with the Israel-based headquarters on product expertise, market intelligence, and strategic planning
  • Establish and nurture strong connections with financial advisors, investment committees, and home office decision-makers
  • Create and implement a comprehensive national sales strategy that aligns with the company's product positioning and brand identity
  • Capture market feedback and competitive intelligence to guide product development and marketing initiatives
  • Serve as the company's representative at industry conferences, webinars, and client engagements
  • Build and lead a top-tier sales team as distribution operations expand
  • Generate ETF sales and drive AUM expansion across primary US distribution channels, including RIAs, independent broker-dealers, platforms, and institutional investors

Requirements

Required Qualifications

  • Proven ability to meet or surpass sales objectives
  • Deep knowledge of the ETF ecosystem, investment products, and wealth management distribution channels
  • At least 5 years of ETF sales or distribution experience in the US market
  • Superior communication, presentation, and relationship management capabilities
  • Established connections within the RIA and/or institutional investment space
  • Self-directed and capable of working autonomously in a remote environment
  • Thrives in early-stage, fast-growth settings with limited supervision

Preferred Qualifications

  • Background working with international headquarters or within a global company structure
  • Series 7 and Series 66 (or 63/65) licences
  • Familiarity with AI/machine learning applications in portfolio management
  • Track record of launching new ETF products or establishing distribution channels from scratch
  • Pre-existing relationships with ETF platforms and industry gatekeepers

Benefits

Base Salary: $150,000 – $220,000 per year (based on experience)

Additional Compensation:

  • Equity stake in the company
  • Performance-driven bonus linked to AUM targets and sales achievements

Benefits:

  • Flexible and remote work arrangements
  • Full health coverage (medical, dental, vision)
  • Paid time off plus US public holidays
  • Chance to shape and lead an expanding US operation

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.

Commitment to Diversity: Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.

Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.

Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.

Compliance with Laws: Both Keller Executive Search and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Workplace Harassment: Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

E-Verify Participation: Keller Executive Search and/or our clients may participate in E-Verify. Information about E-Verify participation will be provided during the application process where applicable.

Privacy and Pay Equity:

California Residents: For more information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at
Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws.

State-Specific Information:

Rhode Island: We do not request or require salary history from applicants.
Connecticut: We provide wage range information upon request or before discussing compensation.
New Jersey: We do not inquire about salary history unless voluntarily disclosed.

Veteran Status: Both Keller Executive Search and our clients provide equal employment opportunities to veterans and comply with applicable state laws regarding veteran preference in employment. If you are a veteran, please inform us during the application process.

Use of Artificial Intelligence in Recruitment: Keller Executive Search and our clients may use artificial intelligence (AI) tools to assist in the recruitment and candidate evaluation process. These tools are used exclusively to support human decision-making by helping to review and assess candidate qualifications and materials. AI is never used to automatically reject, disqualify, or make final hiring decisions about candidates. All AI-assisted evaluations are reviewed by experienced recruitment professionals, and all hiring decisions are made by qualified human recruiters. Our use of AI is designed to enhance fairness, consistency, and efficiency while maintaining our commitment to equal employment opportunity and non-discrimination principles.

Genetic Information: In accordance with federal and state laws, both Keller Executive Search and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law.

Local Laws: Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.

Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.
Posted 2026-01-14

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