Marketing Director

Our client, a global commercial financial services firm, is seeking a Director of Marketing to lead the company's marketing, communications, and business development support efforts across multiple business lines. This role is ideal for a strategic yet hands-on marketing leader who thrives in entrepreneurial environments and enjoys balancing high-level strategy with day-to-day execution. Reporting directly to senior leadership, this individual will be responsible for elevating brand visibility, supporting revenue-generating initiatives, driving content and digital marketing efforts, and overseeing client engagement programs.

• This is a full-time position based in New York City. Salary range $150-180k

Responsibilities:

Marketing Strategy & Brand Positioning

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives and business priorities.
• Strengthen market positioning across commercial finance, lending, risk management, insurance, technology, and related financial services offerings.
• Ensure consistent brand messaging, visual identity, and positioning across all marketing and communications channels.
• Partner with business leaders to support product positioning, campaign development, and client engagement initiatives.
• Monitor industry trends, competitor activity, and customer insights to inform marketing strategy and business development efforts.

Business Development & Sales Enablement

• Partner closely with business development and sales teams to support revenue growth initiatives.
• Develop and maintain sales collateral, pitch materials, presentations, case studies, one-pagers, and other client-facing assets.
• Support outreach campaigns targeting prospects, referral partners, clients, and strategic partners.
• Translate complex financial products and solutions into clear, compelling messaging for target audiences.
• Support cross-selling initiatives by developing materials that communicate the full value of the company's platform and services.

Content, Digital Marketing & Social Media

• Lead content strategy and execution across digital channels, including website, email marketing, social media, thought leadership, and client communications.
• Develop and execute social media initiatives that increase awareness, engagement, and market visibility.
• Partner with internal stakeholders to identify thought leadership opportunities, customer success stories, market insights, and product updates.
• Oversee the creation of written and visual content, including presentations, graphics, videos, and digital marketing assets.

Events, PR & Communications

• Lead the planning and execution of conferences, trade shows, webinars, client events, and sponsorship activations.
• Manage event marketing efforts, including invitations, collateral, communications, follow-up campaigns, and reporting.
• Support public relations initiatives, including press releases, company announcements, executive communications, award submissions, and media opportunities.
• Identify opportunities for thought leadership, speaking engagements, industry recognition, and brand visibility.
• Ensure consistency and quality across all external communications and public-facing materials.

Marketing Operations & Analytics

• Monitor and report on marketing performance across digital, email, social, event, and lead-generation channels.
• Utilize analytics and performance data to optimize campaigns and improve marketing effectiveness.
• Support CRM management, audience segmentation, reporting, and contact database integrity.
• Manage marketing calendars, campaign timelines, budgets, vendors, and external agency relationships.
• Establish processes and structure to support a growing and evolving marketing function.

Cross-Functional Leadership

• Partner with Human Resources on employer branding, recruitment marketing, and employee communications.
• Collaborate across leadership, sales, technology, operations, and external partners to ensure successful execution of marketing initiatives.
• Serve as a trusted marketing advisor across the organization, providing strategic guidance and ensuring brand consistency.
• Lead and mentor a small marketing team while fostering collaboration and accountability.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in marketing, communications, business development, or related disciplines.
• Experience within financial services, commercial finance, fintech, lending, insurance, professional services, or other complex B2B industries.
• Strong writing, editing, and messaging skills with the ability to simplify complex financial or technical concepts.
• Proven experience developing integrated marketing campaigns, sales collateral, digital content, social media programs, and client communications.
• Experience with CRM platforms, email marketing tools, digital analytics, and marketing technology solutions.
• Strong project management skills with the ability to manage multiple stakeholders and priorities simultaneously.
• Ability to operate both strategically and tactically in a fast-paced environment.
• Excellent communication, collaboration, and organizational skills.

Preferred Qualifications:

• Experience supporting conferences, trade shows, webinars, and client events.
• Familiarity with Google Analytics, marketing automation platforms, and social media management tools.
• Experience with Adobe Creative Suite, InDesign, Canva, or related creative software.
• Background in commercial lending, asset-based lending, trade credit insurance, factoring, or fintech environments.
• Experience managing direct reports and external agency partners.

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers—which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook and LinkedIn.

Opportunity Awaits.