Manager, Performance Marketing - New York, 10019

Manager, Performance Marketing - New York, 10019, United States of America

How we LEAD:

Universal Music Group is seeking a Manager, Performance Marketing to support REPUBLIC’S frontline D2C roster. This role will report into the Global Media Team but will be deeply embedded into REPUBLIC’s operations and based out of our New York offices. This is a permanent, full-time position working in a cross-functional team of D2C & digital marketing experts. You’ll drive always-on paid media efforts that maximize D2C revenue across frontline stores.

We are seeking an individual with extensive knowledge of all digital advertising channels, including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms. The ideal candidate has experience with retail and direct-to-consumer brands and building full-funnel campaigns with a particular focus on performance marketing. They’re able to communicate strategy effectively and simply, can think well on their feet, and manage a heavy workload. This person thrives in a fast-paced, dynamic setting, managing multiple workstreams and communications simultaneously while maintaining strong organization and attention to detail. A natural storyteller, the Performance Marketing Lead can distill complex data into clear, actionable insights for both marketing and executive audiences.

How you’ll CREATE:

• Own always-on campaign strategy for frontline artist stores, driving traffic, conversions, and revenue through paid social, search, and programmatic channels.
• Manage and track approved media budgets for 100+ campaigns every quarter, with 6-7 figure amounts.
• Support and partner closely with the Director of Advertising Strategy to plan, prioritize, and report on paid media performance.
• Collaborate with CRM, Analytics, and eCommerce teams to develop audience segmentation and lifecycle marketing frameworks that scale customer acquisition and retention.
  • Able to think critically and understand trends/customized audience targeting tactics. No cookie-cutter strategy
• Build and maintain executive-level revenue reports, highlighting paid media’s contribution to overall eCommerce performance.
• Understand pixel implementation on websites for data collection and conversion tracking and help build new infrastructure that ties into audience measurement.
• Lead testing roadmaps for audience targeting, creative assets, and bidding strategies.
• Research trends, innovations, and changes that affect media buying, while always staying in “beta mode” to constantly evolve and test new tactics (aka “R&D”)
• Partner closely with the Campaign Manager to translate strategy into tactical execution and ensure campaigns are performing at or above benchmark.
  
  

Bring your VIBE:

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
• 3+ years of experience in performance marketing, driving revenue growth and online lead generation, preferably in eCommerce, D2C, or retail.
• Experience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
• Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
• Proficiency in Keynote, Word, Excel, PowerPoint, and Canva with ability to build compelling reports detailing campaign successes, ROI and learnings.
• Experience with DoubleClick, Google Analytics, Looker Studio, Big Query, Datorama, Domo, etc.
• Data-driven with strong analytical skills to interpret findings, analyze trends, and recognize anomalies for insights and action
• Comfortable navigating both high-level strategy and hands-on campaign details.
• Confidence in written and verbal communication skills in client-facing environment
• Passionate music fan with insight into different music fandoms, how fans engage/interact online, CRM tactics, audience building/lead-gen strategy – all a huge plus.