Marketing Manager

Key Responsibilities

• Oversee and coordinate all out-of-state marketing initiatives across digital platforms.

• Build, update, and optimize WordPress websites, landing pages, and blog content.

• Improve SEO performance and manage analytics, including Google Analytics, Google Search Console, and site tracking.

• Edit and produce high-quality video content for social media, blogs, and training materials.

• Create digital and print assets using the Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign).

• Manage integrations and automations across platforms (CRM tools, APIs, form builders, Google tools, etc.).

• Maintain and grow Google Business Profile, oversee reviews and listing performance.

• Write professional-quality blogs, newsletters, campaigns, and social media content with advanced English language mastery.

• Develop and implement SEO-driven content strategies.

• Collaborate with internal teams to ensure clear communication and timely deliverables.

• Evaluate emerging technologies and integrate new tools into the marketing workflow.

Required Skills & Qualifications

• Strong proficiency in WordPress, including plugins, optimization tools, speed improvements, and SEO enhancements.

• Advanced skills with the Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, etc.).

• Ability to edit videos, design graphics, and create high-quality content.

• Highly tech-savvy, with experience in system integrations and adopting new technologies quickly.

• Excellent English writing abilities with strong vocabulary, grammar, and content development skills.

• Solid understanding of SEO fundamentals, keyword research, and analytics-driven content strategy.

• Experience managing Google Analytics, Google Business Profile, and Google Search Console.

• Strong organizational skills, professionalism, and ability to multitask across multiple projects.

Preferred Qualifications

• Multilingual: Spanish, Hebrew, and/or Yiddish.

• Experience with CRM systems or marketing automation tools.

Familiarity with ABA therapy, behavioral science, psychology, or educational services (bonus but not required).