Assistant Vice President, eCommerce, Aesthetics DMI (SkinCeuticals & skinbetter science)

Job Title:

AVP, eCommerce, Aesthetics DMI Division: L’Oréal Dermatological Beauty Location: 10 Hudson Yards, NYC Reports To: Global Deputy GM, Aesthetics DMI

Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brand portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals, and skinbetter science, offering a range of skincare and haircare products to respond to all expectations linked to the beauty and health of the skin.

What You Will Do: The AVP of eCommerce will serve as the strategic leader for the brand.com ecosystems of two premier medical-grade skincare brands. This high-impact role is responsible for the continued acceleration of the successful SkinCeuticals.com global business and the strategic launch of the new global DTC platform for skinbetter.com. You will lead teams tasked with driving the growth of the Direct-to-Consumer (DTC) business worldwide, balancing the optimization of a mature market leader with the foundational build of a new global digital identity.

To develop the strategies needed for success, you will utilize a data-centric approach focusing on maximizing key consumer-centric KPIs, including traffic, conversion, and revenue. With rigor in brand layer management, site content, UX/UI, transactional media, SEO, CRM, and services, you will partner cross-functionally to deliver on this high-growth business. This leader will collaborate with top markets, Global CDMO teams, Global DTC, IT, and Services teams to ensure DTC growth, roadmap prioritization, and the security of relevant DTC pilots across both brand portfolios.

A proven track record of building and developing a direct eCommerce business and managing a diverse team of individuals is essential.

Specific Responsibilities Include

• Strategic Dual-Brand Management: Orchestrate the digital roadmap for two distinct brands: driving the next phase of "best-in-class" innovation for SkinCeuticals while leading the end-to-end launch strategy and global rollout for the skinbetter science DTC platform.
• Omni-Channel Collaboration: Collaborate with cross-functional teams and markets to drive digital marketing activities such as DTC content, exclusive services, SEO strategy, CRM, and Loyalty programs tailored to each brand’s unique consumer base.
• Market Growth & Distribution: Partner with top markets and International Business Development (IBD) leads to understand brand distribution priorities and create DTC-specific growth goals and projections for both SkinCeuticals and skinbetter science.
• Performance Analytics: Partner with the Global CDMO team for ongoing measurement and key KPI tracking (e.g., CAC, LTV, Conversion Rate) for top DTC markets worldwide.
• Consumer Insights: Partner with Consumer Market Insights (CMI) teams to understand the unique DTC customer journeys for both brands and develop optimal, fact-based strategies for acquisition and retention.
• Site Optimization & UX: Create a feedback loop with top markets to continually evolve and optimize the brand layer to be best-in-class, including navigation, PDP content, and SEO optimization.
• Operations & Technology: Oversee all owned eCommerce operations and technologies, ensuring the brand layer architecture supports global scalability and premium user experiences.
• Subject Matter Expertise: Serve as the global brand expert for all questions related to DTC strategies, performance, and industry benchmarks across all SkinCeuticals and skinbetter science markets.
• Best Practice Integration: Partner with the Global CDMO, International Digital Teams, and other cross-functional teams across L’Oréal globally to share best practices, pilot new solutions, and leverage synergies between the two brands.

Organization Structure and Key Working Relationships

Works extremely closely with Marketing, IBD, Global CDMO teams, and top markets to drive and implement digital strategy to accelerate DTC growth for the brand.

Job Dimensions

• Number of direct reports: 3
• Total Staff: 5

Area(s) of Impact

This role has a direct impact on the global DTC business.

Nature of Impact

Defines the strategy and oversees the team to drive results within the DTC business.

Other Key Metrics Responsible for budget management, best-in-class DMI execution, and turnover projections.

Required Qualifications

What We Are Looking For:

• 10–15 years of experience in direct-to-consumer eCommerce roles, including site merchandising and management, UX/UI, supply chain, finance, and overall digital strategy.
• Bachelor’s Degree required.
• Proven experience managing a team of digital experts with a focus on their professional growth.
• Related work experience that demonstrates an understanding of the confluence of brand management and direct-to-consumer marketing principles.
• Strong understanding of marketing principles and application, including branding, advertising, CRM, analytics, and SEO.
• Deep understanding of the eCommerce ecosystem—both technical and business aspects.
• Expert knowledge and skill with data and statistics, particularly as it relates to eCommerce and consumer analytics.
• Demonstrated strength in communication and influencing skills; including written, verbal, and engagement of internal and external business partners.
• Ability to lead presentations and effectively analyze and translate data into actionable business plans.
• Highly collaborative across different stakeholders in a matrixed environment.
• Strong projection and forecasting skills.
• Open to new ideas and actively builds networks to achieve goals.
• Self-motivated, results-oriented, and a strategic thinker.
• Strong time management and prioritization skills.

L’Oréal Benefits:

As an integral part of our culture at L’Oréal, wellness is at our core. We offer a generous benefits package (Medical, Dental, Vision, 401K), flexible time off, work-from-home days, and a pension plan. Additionally, you will have access to company perks such as:

• A stipend for L'Oréal products and VIP access to our Internal Shop for discounted products.
• Monthly Mobile Allowance and discounted gym memberships.
• Participation in Employee Resource Groups (ERGs).

Additional Benefits Information

• Salary Range: $144,800–$210,000 (Actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level).
• Hybrid Work Policy: 3 Days in Office, 2 Days Work from Home.
• Flexible Time Off: Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays, and more.
• Learning & Development: Unlimited access to e-learnings, Lunch & Learn sessions, and mentorship programs.
• Wellness: Access to mental health and wellness programs.

Commitment to Diversity:

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification, we encourage you to apply anyway! You may be the right candidate for this or other roles.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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