Public Relations and Social Media Writer

Goldberg Segalla is a national civil litigation law firm that represents major national and regional companies and insurance carriers in all aspects of business counseling, risk assessment and dispute resolution including representation in various types of claims, controversies and litigation involving personal and other injuries, property damage, contract disputes and business torts. While our Am Law 200 and Chambers ranked firm employs more than 1,000 people, we operate as one tight-knit and highly collaborative team.

Goldberg Segalla has an immediate opportunity for a Public Relations and Social Media Writer in its Buffalo office.

POSITION SUMMARY:
The Public Relations & Social Media Writer develops compelling content that elevates the firm’s visibility, reputation, and strategic marketing objectives. This role collects, creates, and refines content for a variety of channels including firm website news, social media platforms, thought leadership initiatives, media campaigns, award submissions, case summaries, and client communications. The ideal candidate is a versatile and productive writer who can efficiently transform complex legal and business topics into engaging, client-focused content. They are comfortable leveraging emerging technologies and AI-assisted tools to enhance productivity, accelerate content development, and support the creation of high-quality written assets while maintaining strong editorial judgment and brand standards.

ESSENTIAL JOB FUNCTIONS:

• Author a high volume of content across digital and traditional channels, including social media posts, website announcements, thought leadership summaries, emails, blogs, client alerts, award submissions, case win announcements, and related communications
• Leverage AI-assisted content creation, editing, research, and workflow tools to efficiently produce, refine, and repurpose content across multiple audiences and platforms while maintaining accuracy, quality, and alignment with firm standards
• Write and distribute news releases, media pitches, and other related PR content and postings
• Research and develop content to support the firm’s thought leadership and marketing priorities
• Assist the Public Relations and Media Coordinator in securing earned media placements in appropriate media outlets and industry publications

• Interview attorneys as needed to debrief thought leadership, case wins, profiles, and draft award submissions
• Support efficient proofreading and editing of alerts, blogs, case studies, and other thought leadership assets including content review, approval, posting and emails
• Other projects and department support as required and requested

EXPERIENCE/REQUIREMENTS:

• Bachelor’s degree in Public Relations , Marketing, Communications, Journalism, or English
• Experience creating engaging and compelling content that translates complex business, technical, or legal concepts for diverse audiences
• Demonstrated ability to use AI-assisted writing, editing, research, or content development tools to improve productivity and content effectiveness while applying strong editorial judgment
• Social media savvy and an understanding of what works on each platform
• Fluency with MS Office Suite including Word and PowerPoint
• Portfolio of content demonstrating writing acumen, including varied writing samples
• Skilled editor, proofreader, and content developer
  

Preferred/Bonus Skills:

• Content creation experience within the legal or professional services industry
• Microsoft Teams collaboration experience
• Asana project management experience
• WordPress/web authoring tool experience
• Multimedia Development & Visual Storytelling experience
• Familiarity with design best practices, techniques and trends

Ideal Traits:

• Excellent attention to detail
• Ability to prioritize and manage work, adhere to critical project timelines in a fast-paced environment
• Well-developed and professional interpersonal skills, including the ability to interact effectively with people at all organizational levels of the firm
• Excellent verbal and written communication skills
• Strong analytical skills with initiative to resolve issues effectively and seek opportunities to improve existing processes
• Curiosity and adaptability regarding evolving communications technologies, including AI-enabled content creation and workflow tools.

WORKING CONDITIONS:

• Work is generally performed within an office environment with standard office equipment, which subjects the individual to the following physical and mental demands to fulfill the essential functions of the position

The salary range for this position is $50,000- $57,000/ year. Actual pay may be adjusted based on experience and other job related factors permitted by law. This position also offers a full benefits package. Our benefits package includes, but is not limited to, health insurance, dental insurance, life insurance, a 401(k) plan, flexible spending, and more.
Goldberg Segalla is committed to building a workplace where talented people from different backgrounds, experiences, and perspectives can succeed, grow, and lead – together. With a broad national footprint and strong market presence, Goldberg Segalla offers the scale of a growing national firm with a small firm’s connective culture. Join #TeamGS today.