Lead Product Manager

Who We Are

At Moxxi, we’re redefining performance marketing with cutting-edge technology and a relentless focus on results. As a profitable, bootstrapped start-up, we are led by a team of industry veterans in performance marketing, ad tech, and digital publishing. Together, we’re building the premier platform to incubate, scale, and optimize digitally born businesses, setting new standards for data-driven success.

Our entrepreneurial team brings proven experience from both global corporations and fast-growing startups. We’re passionate about delivering scalable, profitable outcomes for our partners through advanced profiling, targeting, and continuous optimization. Joining Moxxi means becoming part of a growing start-up in the heart of NYC, where you’ll have the opportunity to accelerate your career, expand your skill set, and shape the future of performance marketing.

The Opportunity:

We’re hiring a Lead Product Manager to own the vision, strategy, and execution for our AdTech and MediaTech applications - the ad serving capabilities, audience and user journey management, data pipeline, AI-powered automations and optimizations, and more. You will partner daily with the CPO (line manager), CEO, Head of Engineering, and President, acting as the connective tissue between business goals and engineering execution.

Your mandate is to unlock step‑function scale by anticipating business and consumer needs through data, deep understanding of our customers, and key business KPIs (e.g, LTV, ROAS, etc.), translating these learnings into leverageable platform capabilities. This is a hands-on, individual‑contributor role (with uncapped room for growth) for a senior product thinker who marries technical depth with commercial intuition and data‑driven economics.

What You’ll Drive:

• Set Vision & Strategy: Define the north star for platform product strategy - user journey engineering, media management, ad serving, audience segmentation, modeling, analytics, identify, AI-driven optimization and automation - and socialize it through crisp narratives.


• Proactively Identify Scale Levers: Immerse yourself in data, user journeys, and operator workflows to surface high‑leverage features that multiply throughput, monetization, margin, or velocity.


• Own the Roadmap : Prioritize ruthlessly, balancing new capabilities with scalability, reliability, compliance, and tech debt reduction.


• 0→1 & 1→N Delivery: Craft strategy documents, product requirements, user stories, and acceptance criteria; shepherd features through design, build, launch, and iteration, measuring ROI obsessively.


• Economic & Data Rigour: Build models, design experiments, and leverage advanced SQL/BI tooling to quantify opportunity size, pricing, unit economics, and success metrics.


• AI‑First Evangelism : Stay on top of AI/ML trends (LLMs, predictive modeling, generative UX) and incorporate them into product capabilities, tooling, and team workflows.


• Deep Partnership with Engineering : Translate commercial outcomes into technical requirements, manage trade‑offs, and promote high‑quality delivery via agile ceremonies.


• Stakeholder Alignment : Inspire and align leadership, growth, monetization, and legal teams; champion platform capabilities internally & externally.

What You Bring:

• 7+ years total experience with 3+ years shipping technical or platform products as a Product Manager.


• Demonstrated success owning complex, high‑throughput systems—ideally in AdTech, MarTech, digital publishing, data infrastructure, or similarly demanding domains.


• Fluency in system design concepts (APIs, microservices, event streaming, databases) and enough depth to earn trust with senior engineers.


• Advanced analytical and economic reasoning— experimentation frameworks, cohort/causal analysis, pricing & ROI modeling; able to wield data to influence direction.


• Track record of proactively uncovering scale opportunities and translating ambiguous business goals into product strategy and measurable outcomes.


• Experience integrating AI/ML capabilities into product or workflow; enthusiasm for staying ahead of AI breakthroughs.


• Mastery of agile product development, backlog management, and tools like Jira/Linear, Confluence, Figma.


• Exceptional communication—concise writing, compelling storytelling, and confidence presenting to executives and customers alike.


• Start‑up DNA: bias for action, low ego, willingness to roll up sleeves and operate with limited resources. Comfort operating in a high-pace, always-on and real-time business.

Bonus Points:

• Degree in Computer Science, Economics, or a quantitative field.


• Prior experience monetizing consumer traffic via advertising.


• Familiarity with privacy regulations (GDPR, CCPA) and consent frameworks.


• Exposure to real‑time decisioning, reinforcement learning, or ad serving.

How We Work:

• Bias for results We value outcomes over output.


• Autonomy with accountability You’ll own problems end‑to‑end while staying tightly aligned with leadership.


• Build fast, learn faster We prototype, test, iterate.


• Radical candor Feedback is given early and often—ideas win on merit.


• Product & engineering partnership Building great products comes from close collaboration between product and engineering, with great ideas coming from anyone.

Salary Range

$180,000 - $225,000 USD