Vice President, Audience - New York, 10019

Universal Music Group
New York, NY

Vice President, Audience - New York, 10019, United States of America

How we LEAD:

REPUBLIC Collective is currently seeking a dynamic Vice President, Audience to oversee online audience projects across all REPUBLIC Collective artists. The ideal candidate has extensive experience working in the field of digital talent management and has close, established relationships with major digital creators from Twitch, Kick, YouTube, and more. Solidified experience with managing a team and directing strategic initiatives will be vital in this role. This individual must bring a strategic, forward-thinking mindset to the team and lead with both creativity and operational excellence.

How you’ll CREATE:

  • Lead and oversee high-impact, innovative campaigns to break new artists and amplify music through collaborations with digital creators on platforms such as Twitch, Kick, YouTube, and more
  • Educate, direct, and manage the Audience team, utilizing solidified relationships in the major digital creator world, to execute strategic and productive audience advancement projects that are scalable and measurable
  • Lead and direct the implementation of new technologies, tools, and strategies within the team to illustrate large-scale audience acquisition and retention
  • Build strong relationships with REPUBLIC Collective artists and their teams, exciting them about the power of digital audience development to fuel their career growth and superfandom
  • Represent the Audience team in high-level artist and executive meetings, presenting and explaining campaign proposals in a compelling, insight-driven manner
  • Bring a fresh perspective, seeking to disrupt processes to create efficiencies, innovation, and sustainable improvements across the digital audience strategy function

Bring Your Vibe:

  • 5-7+ years of digital strategy or talent management experience, with a strong foundation in content marketing, online engagement, or creator partnerships
  • Proven track record leading teams in the field of digital audience development (specifically with live-streamers, YouTubers, and content creators)
  • Solidified relationships with top creators and creator management teams that span live-streaming, long-form, and short-form digital platforms
  • Prepared to quickly oversee and direct large-scale audience acquisition campaigns once entering the team, demonstrating confidence and expertise
  • Innovative and strategic attitude with an unmatched drive to create compelling results that push the boundaries of music and digital integration
  • Ability and experience to manage a team with strong communication, mentorship, and planning skills
  • Proven experience working with senior-level executives, with the ability to influence cross-functional decisions and align audience growth strategies with broader business goals

Posted 2025-07-31

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