Director, Global Social Media Creative

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POSITION SUMMARY:

Reporting into the Global Social Media team in the Brand Image department, the Director, Social Media Creative position within the CALVIN KLEIN CMO Group will oversee the Creative strategy, development and optimization of social-first creative assets, in alignment with the overarching brand creative guidelines and seasonal direction.

This role requires a deep knowledge of current social media best-practices, trends, and platforms, as well understanding of style and fashion-focused visual storytelling and formats.

The Director, Social Media Creative will direct and manage junior members of the team to help execute the brand vision, as well as develop them as best-in-class Social creatives.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Work with the Senior Brand Image leadership team to lead the vision, creative strategy and design aesthetic for content across all Social channels

• Mange team of Social Media Creatives inclusive of designers, content creators and video editors

• Oversee full development of social-first creative programming inclusive of developing creative pitches, treatments and talent briefs, determining, briefing and directing content crews, on-set creative direction, post-production oversight, rollout development, and asset QA

• Execute real-time design and production of social-first assets by channel – including but not limited to video, static images, graphic treatments, etc.

• Act as lead Social Creative on-set, at events, and for applicable campaign and Social initiatives

• Prepare and manage retouching and other production needs on projects

• Partner closely with Social Media Strategy team to lead, develop, and execute smart, unexpected creative content, series and storytelling in alignment with brand identity aesthetics to meet department objectives and KPIs, deployed across all Global social media channels

• Collaborate with Social Media Strategy team to brainstorm campaign and always-on content strategies, tailored to the editorial calendar and emerging best-practices

• Continuously develop knowledge regarding new design trends, innovation in the creative and social media fields, and technology and pitch new ideas based on cultural trends and past content KPI impact

• Lead the training and development of your Social creative team, including delivering on guidance and clear direction, problem solving and people management.

• Manage the execution of high-quality content and rollouts from the junior Social creatives.

• Act as a brand steward and ensure clear and comprehensive communication to business partners and team members when needed

• Participate in internal meetings as well as interact with external vendors, inclusive of agencies, content crews, and post-production vendors

• Work closely with, communicate and present creative with all key stakeholders and counterparts inclusive of members of the Senior Leadership team

• Partner cross-functionally with the Global Integrated Marketing, Project Management, PR, E-Comm, Fashion Office, and Production teams to plan, brief, communicate and adjust social media content

QUALIFICATIONS & EXPERIENCE:

Experience:

10+ years of social media content creation experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.

• Must have strong managerial competencies and experience, and a proven ability to inspire and nurture individual talents within a collaborative environment

• Highly social-relevant creative background

• Extensive experience working with Designers at creatively-driven global brands

• Experience working in a corporate environment is a plus

Education: Bachelor’s Degree Required

Skills:

• Superior understanding of the history of Calvin Klein Advertising and the current Brand platform

• Ability to inspire and manage teams through leadership – enjoys building, managing and mentoring high performing Creative teams

• Exceptionally skilled at storytelling through short and longform video formats, image curation, visual storytelling, typography, layout, form and color

• In-depth knowledge of Adobe Creative Suite

• On-set and live event art director experience required

• Comfortable and confident directing and interviewing high profile-talent

• Well-rounded video and design experience across all social media channels

• Keen sense for color, layout, form, imagery, typography, and composition

• Obsessed with the ever-changing landscape of Social Media and internet culture at large

• Deep knowledge and ability to keep up to speed on all critical Global and Regional Social Media platforms

• Stays on top of Social Creative trends – out-of-the-box executions, trending talent, and innovative creative partners (photographers, videographers, animators, CGI artists, etc)

• Thrives working at speed of social and pop culture — works nimbly, quickly, resourcefully, and collaboratively.

• A self-starter and proactive

• Highly creative and positive with a can-do spirit

• A good listener, having the ability to influence others

• Must be comfortable working select evenings after-hours and weekends, as determined by the marketing and cultural calendar

Internal: Social Media Marketing and Creative Design teams

External: Agency partners, freelance creatives, video editors

SUPERVISORY RESPONSIBILITIES:

Direct: Manager, Global Social Media Creative; Content Creator and Video Editor, Global Social Media

Indirect: N/A

BUDGETARY RESPONSIBILITIES: Awareness of budget (if applicable) for any given project and ability to create within those parameters if needed.

DECISION MAKING: Will be responsible for decision making around social media content and strategies

RESOURCEFULNESS/CREATIVITY: This role must be fast-thinking and highly creative in executing Creative solutions in relation to social media marketing initiatives including designing content, strategy, and production needs.

ENVIRONMENT: Fast paced, deadline driven work environment.

Pay Range:$143,200---$193,300

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Additional Compensation: This role is bonus eligible. This role is equity eligible.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH .

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.