Manager social

About Leaf Home

Meet Leaf Home. We turn complex home improvement projects and endless to-dos into achievements. With more than 50% of homeowners worried about the cost and effort of home maintenance, we deliver remarkable, end-to-end experiences — and get the job done right, at every step. Bringing innovative products, the best people, and the highest standards to every project.

Trusted by more than 1 million homeowners across the U.S. and Canada, we are America’s largest direct-to-consumer, full-service provider of branded home services and products. Our products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.

We are powered by extraordinary people. Our innovative products and reliable services are delivered with convenience, excellence, and quality through 250+ regional sales and installation offices and comprehensive field support offices in New York and Hudson, Ohio. We’re proud to be consistently named one of the fastest-growing private companies by Inc. 5000 and recognized as a top employer nationally.

The benefits of working at Leaf Home include: Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401(k) with company match | Paid time off, including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs (legal, financial planning, and counseling) | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, and Women’s Committee.

Position Summary

The Manager of Paid Social is responsible for managing paid social media performance marketing efforts across Leaf Home’s home improvement portfolio. This role focuses on developing, executing, and optimizing social media campaigns that drive high-quality customer leads and measurable results. The Manager partners closely with analytics, project management, creative, communications, and website optimization teams to support Leaf Home’s customer acquisition goals.

Essential Duties and Responsibilities

• Manage day-to-day paid social campaigns across multiple platforms (Meta, Pinterest, TikTok, Nextdoor, X/Twitter, etc.), ensuring alignment with brand and performance goals.
• Partner with the Digital Acquisition leadership team to execute social media strategies that support overall business objectives.
• Analyze campaign performance data to optimize spending, targeting, and creative assets for maximum efficiency.
• Collaborate cross-functionally with analytics, creative, and web teams to enhance customer journeys and conversion rates.
• Assist in developing forecasts, performance reporting, and insights to inform media and creative strategies.
• Work with external platforms and publishers to maintain accountability for campaign performance and next steps.
• Support the continuous evolution of social media tactics through testing, learning, and performance analysis.
• Partner with internal marketing teams to ensure cohesive execution of multi-channel media plans.

Required Education

• Bachelor’s degree or a combination of education, training, and experience.

Required Years of Experience

• 5+ years of experience managing paid social performance marketing campaigns with conversion-focused objectives.

Additional Requirements

• Strong understanding of social platform capabilities across display, video, and mobile.
• Familiarity with digital marketing tools, tracking, and measurement platforms.
• Experience managing budgets, pacing, and campaign optimization.
• Ability to thrive in a fast-paced, collaborative, and goal-driven environment.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills.
• Proficiency using Microsoft Office Suite.
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities, or Certifications

• Google platform certifications such as Campaign Manager and Google Analytics.
• Experience working in a large, multi-brand, or multi-vertical marketing organization.
• Knowledge of direct-to-consumer acquisition models.

Key Competencies

• Managing talent
• Adapting to & managing change
• Strategic alignment and inspiring others
• Communicating and building relationships
• Business acumen and cross-functional knowledge
• Achieving results

Travel Requirements

• Occasional overnight travel is required (1–10%).

Overtime/Additional Hours Requirements

• Additional and non-standard hours may be required (exempt).

Physical Requirements

Physical Activity

Frequency

Standing

Occasionally (11–33%)

Walking

Occasionally (11–33%)

Sitting

Constantly (67–100%)

Disclaimer

This job description is not meant to be an all-inclusive list of duties, functions, and/or responsibilities of this position. Other related functions and responsibilities may be assigned as required to complete assignments or initiatives. Leaf Home reserves the right to change, add, delete, or modify job functions as necessary based on business necessity.

The company or employee has the right to terminate employment at any time for any reason; employment is at will, to the extent of federal, state, or local law. This job description does not promise or guarantee continued employment with Leaf Home.

Diversity and Inclusion Statement

Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement

Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).

Americans with Disabilities Act Statement and Contact

Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected] .