Head of Digital marketing Department

Head of Lead Generation Department — iSpeedToLead

About iSpeedToLead: We are a fast-growing PropTech marketplace revolutionizing real estate lead generation in the U.S. market. Our platform connects agents, brokers, and investors with highly qualified leads, powered by AI-driven automation, data analytics, and marketplace dynamics. As we scale rapidly, we are expanding our lead generation efforts to ensure the highest volume and quality of leads for our growing client base.

Job Description: The Head of Lead Generation will be fully responsible for overseeing, optimizing, and scaling the lead generation engine of iSpeedToLead. This role is critical to the company’s growth and revenue targets. The ideal candidate will bring a mix of hands-on expertise in digital marketing, lead acquisition, performance marketing, funnel optimization, traffic management, and team leadership. You will build and lead a high-performance lead generation team that delivers consistent, high-quality leads while controlling costs and maximizing ROI.

Key Responsibilities:

• Own the entire lead generation strategy and execution across multiple acquisition channels (Paid Ads, PPC, SEO, Social, Affiliates, Partnerships, Email, etc.).

• Design, implement, and continuously optimize lead funnels for maximum conversion and cost efficiency.

• Oversee and manage internal lead gen teams, external agencies, and vendor partners.

• Analyze and optimize ad spend, cost per acquisition (CPA), lead quality, and lead conversion metrics.

• Build and scale outbound marketing strategies in collaboration with the outbound sales and SDR teams.

• Collaborate with the Product, AI, and Data teams to leverage AI tools for lead scoring, filtering, and qualification.

• Develop A/B testing frameworks, conversion optimization experiments, and creative testing processes.

• Report on lead generation performance to C-level management; provide clear forecasting, insights, and recommendations.

• Stay ahead of market trends, new traffic sources, and emerging digital acquisition tactics.

• Recruit, coach, and develop top-performing lead generation specialists.

Requirements:

• 5+ years of experience in lead generation, performance marketing, or digital customer acquisition, preferably in SaaS, marketplaces, or PropTech.

• Proven success in managing large paid advertising budgets (Google Ads, Facebook/Meta, LinkedIn, TikTok, YouTube, and others).

• Experience managing multiple channels and building full-funnel lead generation systems.

• Strong knowledge of attribution models, analytics, tracking, data management, and CRM integrations.

• Hands-on experience with AI-powered ad optimization tools or willingness to actively implement AI in lead acquisition processes.

• Strong analytical and data-driven mindset; excellent command of lead funnel metrics.

• Exceptional leadership and cross-functional collaboration skills.

• Ability to thrive in a fast-paced, rapidly scaling startup environment.

• Experience in real estate, PropTech, or high-ticket lead generation markets is strongly preferred.

Success Criteria (First 3-6-12 months):

First 3 months:

• Conduct full audit of existing lead generation channels, funnel performance, cost structure, and lead quality.

• Deliver actionable recommendations and begin implementing quick-win optimizations.

• Build strong alignment with Sales, Product, Data, and AI teams.

By 6 months:

• Launch new acquisition channels and optimize existing ones for improved volume and lead quality.

• Lower cost per qualified lead by 15-20% while maintaining lead volume.

• Deliver consistent high-quality lead pipeline aligned with sales growth targets.

By 12 months:

• Fully own and operate a scalable lead generation machine with multiple predictable acquisition channels.

• Build and lead a fully functional, data-driven lead generation team.

• Deliver measurable growth in platform revenue directly tied to lead generation improvements.

• Implement AI-enhanced lead filtering, scoring, and predictive targeting models.

Why Join iSpeedToLead:

• Join one of the fastest growing PropTech marketplaces in the U.S. real estate industry.

• Have full ownership of the entire lead generation machine powering company growth.

• Work directly with C-level leadership and cross-functional product and AI teams.

• Operate at the intersection of marketing innovation, AI adoption, and high-growth SaaS marketplace dynamics.

• Remote-first, globally distributed team with ambitious growth targets.