Vice President of Commercial Sales - Luxury Beauty

Our client is seeking a Vice President of Commercial with a deep understanding of the luxury consumer to lead their commercial and sales strategy across wholesale and owned retail channels and drive both sell-in and sell-out performance. In this pivotal role, you will be responsible for accelerating revenue growth, enhancing retail excellence, and strengthening strategic partnerships while growing and optimizing the Brick & Mortar footprint. Using your passion for innovation and a sharp eye for brand integrity, you will help shape the sales vision in alignment with their broader mission: to translate emotions into unique, sensorial experiences.

• The salary range for this role is approximately $230,000 - $250,000 based on experience.

Responsibilities:

• Drive comprehensive commercial strategy across wholesale and retail channels, leading both sell-in and sell-out initiatives to accelerate revenue growth and expand market share
• Develop and execute sell-in strategies, from optimizing current door productivity to identifying and securing new distribution opportunities, ensuring strategic alignment and optimal product placement
• Build effective allocation strategies, partnering with Operations to ensure sufficiency of product in the right doors at the right times
• Provide visionary sell-out leadership, guiding a national Field Team to deliver an elevated luxury experience at every point of distribution and drive strong door-level performance
• Continuously monitor and analyze performance data to maximize customer satisfaction, improve conversion, and unlock revenue potential
• Collaborate cross-functionally with marketing, product, and visual teams to ensure cohesive execution at POS and alignment between sales efforts, brand positioning, and promotional strategies
• Lead the end-to-end commercial strategy across wholesale and retail channels, driving revenue growth, market share, and brand elevation
• Develop and execute the retail strategy for brick-and-mortar stores with a focus on store performance, profitability, clientelling and customer experience
• Nurture strong relationships with key wholesale accounts and strategic partners to identify growth opportunities and strengthen distribution
• Identify and evaluate opportunities for retail expansion, including new store openings and market penetration
• Stay ahead of industry trends and consumer behavior to proactively address challenges and capitalize on opportunities
• Analyze key retail and sell-out metrics to implement initiatives that increase foot traffic, conversion rates, and sales performance
• Build, mentor, and inspire a high-performing sales organization including Key Account, Retail, Sales Operations and Field Sales
• Manage team spanning wholesale and owned door, ensuring consistent brand representation and performance at all points of sale
• Partner with the National Field Sales Lead to train the field team, set sales targets, and achieve door-level goals
• Set clear performance expectations, provide ongoing coaching, and foster a culture of accountability and collaboration
• Partner with HR to develop and implement training and development programs to enhance customer engagement and sales capabilities
• Own and manage the sales P&L, ensuring alignment with financial targets and business objectives
• Oversee operational budgets tied to freelance staffing, sell-out marketing activities, and investments in retail doors
• Develop and maintain accurate sales forecasts and performance reporting to inform strategic decisions and resource allocation
• Optimize sales operations, including inventory management, pricing strategies, and promotional planning

Required Qualifications:

• Bachelor’s degree preferred
• 15+ years of commercial experience with at least 5 years in a senior leadership role overseeing wholesale and retail channels
• Proven track record of achieving and exceeding revenue targets in a consumer-driven industry, preferably beauty, fashion, or luxury goods
• Strong understanding of retail operations, including brick and mortar store management and customer experience
• Exceptional leadership skills with the ability to motivate and guide diverse teams
• Excellent analytical and strategic thinking skills with the ability to turn data into actionable insights
• Strong communication and negotiation skills to build relationships with internal stakeholders and external partners
• Ability to thrive in a fast-paced, dynamic environment while maintaining a focus on long-term goals

If you meet the required qualifications and are interested in this role, please apply today.

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