Vice President, Strategy

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Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

This role leads US media strategy while ensuring global alignment across markets through consistent communication, shared insights, and unified processes. It oversees planning, guides cross-market collaboration, resolves operational challenges, and drives team and project leadership.

Responsibilities

• Serve as the primary liaison between Global and US teams, ensuring consistent communication, alignment, and adoption of shared insights, learnings, and best practices.
• Facilitate cross-market collaboration, helping teams troubleshoot challenges, elevate performance, and maintain a unified global approach.
• Own central documentation (playbooks, SLAs, workflows, planning frameworks) to drive global process consistency and operational clarity.
• Act as the escalation and operational excellence lead, resolving planning blockers and identifying opportunities to streamline processes and improve cross-team communication.
• Lead US media strategy and long-range planning, defining account direction and guiding high-level strategic development.
• Oversee US media plan development, applying audience insights, evaluating channels, and presenting strategic recommendations aligned with client objectives.
• Identify key target insights from briefs to inform communication strategies and ensure plans are grounded in audience and business needs.
• Evaluate media vehicles and opportunities, communicating the strongest options and securing client alignment.
• Manage projects, resources, and team development, including staffing, supervision, performance oversight, and workload management.
• Cross-sell inter-agency products and services where appropriate to enhance value and integrate broader capabilities.

Communicates With

Internal: Partners with other Strategy members, Strategic Resources, Activation Partners, Finance, Creative and Human Resources

External: Significant Client interaction and accountability

Budgetary Responsibilities

Responsible for budgeting, controlling costs, planning and scheduling around cost concerns for business unit

Qualifications

Minimum Qualifications:

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 10+ years of media planning experience
• 5+ years of experience in a management capacity
• Agency experience highly preferred
• Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
• Excellent leadership, management and motivational skills
• Excellent storytelling, interpersonal and quantitative/analytical skills
• Detail-oriented and proven ability to thrive in a fast paced environment
• Must be a self-starter, with strong planning and organizational skills
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights
• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
• Professional presentation, training and client-facing skills
• Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
• Accountability and flexibility with the ability to work in a fast-paced environment
• Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
• Able to guide others in defining high level strategy for business unit
• Demonstrates an ability to be curious and passionate about our client’s business
• Positive, team-player attitude

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $156,560.00 - $212,500.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/2/2026.

Veterans Encouraged to Apply

If you have questions about this posting, please contact [email protected]