Vice President, Commerce

Company description

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

As the Vice President, Commerce you will lead the development of commerce strategies that drive revenue growth, increase product conversion, and enhance customer engagement. This role requires a leader with a strong strategic vision, deep retail commerce expertise, and a passion for turning data-driven insights into compelling narratives.

This individual will own the development of retail strategy for the key brands within the Verizon Value portfolio and collaborate across teams to deliver end-to-end commerce solutions that drive business impact. The ideal candidate thrives in a fast-paced environment, leads with confidence, and is known for transforming insights into action. You will provide consistently superior commerce media strategies, ideas and marketplace solutions tailored to the Verizon Value brand categories. You will be responsible for advancing the client's unique position within their key retail customers, as well as defining standards and best practices to deliver innovative and flawless campaigns.

Responsibilities

Day to Day Role Overview:

• Key lead for client conversations related to retail media, acts as strategic bridge between commerce media and brand experience team for streamlining omni-channel strategies with key retail partners

• Interpret client needs, and develop strategic solutions that address the needs and goals for their business

• Partner with Power of One team to deliver connected commerce plans to the client

• Direct the development, presentation, and maintenance of commerce strategy plans including objectives, strategic initiatives, updates, and point-of-views (POVs) on proposals

• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly

• Plan and develop cutting-edge commerce strategies from brief development to RFP management with retail media networks and offsite partners that drive revenue growth, optimize conversions, and enhance customer engagement

• Provide strategic leadership and guidance, ensuring alignment with business objectives while offering feedback to improve client outcomes

• Manage and nurture partnerships with retail media networks and 3 rd party vendors to maximize ROI and efficiency

• Stay ahead of industry trends, identifying growth opportunities, and implementing best practices

• Supervise, mentor, and develop retail media strategists and retail search activation team, fostering career growth and skill development within the team

• Represent the team as a key member of the commerce team, influencing decision-making and shaping media strategy direction

• Manage commerce team resources, providing coaching, performance feedback, and professional development opportunities

• Collaborate cross-functionally with multiple internal teams including planning, activation, strategy, and analytics to ensure seamless campaign execution and alignment across all workstreams.

Core Competencies:

• Media Planning & Execution - Lead paid search, display, and retail media strategy development.

• Thought Leadership & Client Strategy - Serve as a strategic resource for both internal teams and clients

• Commerce Strategy - Drive innovation in display, social, influencer, and onsite activations within RMNs and 3 rd party vendors

• Process Management & Optimization - Identify inefficiencies and implement process improvements

• Communication & Relationship Building - Establish and maintain strong client relationships through clear and effective communication

Qualifications

• Bachelor's degree, concentration in business, marketing, advertising or a related field

• 10+ years of account management experience in ecommerce/retail media; 8+ years within commerce strategy, agency experience highly preferred

• Demonstrated success in leading and developing high-performing teams, fostering innovation and collaboration

• Extensive experience managing large-scale teams in the digital environment, with a clear understanding of media planning and buying processes

• Strong background activating on RMNs including (but not limited to) Walmart, Best Buy, Amazon, Target, Kroger, Instacart and others.

• Expert understanding of commerce channel landscape, buying platforms and new/evolving product offerings

• Demonstrated problem solving, organization, and project management skills

• Excellent communication and presentation skills, with the ability to influence senior stakeholders and represent the agency in the marketplace

• Strong financial acumen, with experience in driving revenue growth and managing budgets

• Strong comfort with key retail media technologies such as automation tools (pacvue, skai, etc), buying platforms such as Walmart Search, Walmart DSS and DSP, and measurement partners

• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills

• Excellent leadership ability to drive team to deliver results

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $190,000 - $210,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/15/2026.

Veterans Encouraged to Apply