Manager, Commerce Analytics

OVERVIEW OF THE COMPANY

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

Fox News Media is seeking a Manager, Commerce Analytics to join our Insights & Analytics team. This role will serve as the lead analytics partner supporting the growth of Fox News Media’s commerce business, with a focus on measuring and optimizing the performance of deals and product-focused content across FOX News Media Digital & Linear.

The Manager will be responsible for end-to-end analytics of commerce content, including affiliate revenue performance, user engagement, and conversion optimization. This role will work closely with editorial, product, and business teams to deliver actionable insights that drive revenue growth and enhance the user experience across platforms.

This position offers a unique opportunity to shape the growth of Fox News Media’s commerce business by leveraging data to inform content strategy, optimize user journeys, and drive affiliate revenue. The role sits at the intersection of content, commerce, and cross-platform audience strategy, helping connect Fox News Media’s powerful on-air reach with its digital monetization capabilities.

**Note: this is NOT a Data Engineer role.**

A SNAPSHOT OF YOUR RESPONSIBILITES:

• Analyze performance of commerce and deals content, including product reviews, deal roundups, and affiliate-driven articles across Fox News Media digital properties

• Own and optimize the full commerce funnel: content discovery → engagement → outbound clicks → purchase conversion → revenue

• Measure and report on affiliate revenue performance, including Amazon and other partner programs, identifying key drivers of monetization

• Partner with editorial teams to inform content strategy, product selection, and publishing optimization based on performance insights

• Collaborate with Product to design and evaluate A/B tests to improve commerce performance, including content placement, user experience, and conversion pathways

• Build and maintain dashboards and reporting to track key KPIs, including traffic, engagement, click-through rates, conversion rates, and revenue

• Collaborate cross-functionally with Product, Editorial, Business Development, and TV production teams to align commerce initiatives across platforms

• Analyze the impact of on-air promotion and cross-platform audience flows, connecting TV exposure to digital engagement and commerce outcomes

• Present insights and recommendations to senior stakeholders, including leadership within the Commerce organization and other key executives

WHAT YOU WILL NEED:

• 5–8+ years of experience in digital analytics, media analytics, e-commerce analytics, or a related field

• Strong proficiency in SQL and experience working with large-scale behavioral and transactional datasets (Snowflake, AWS Redshift)

• Experience with BI and data visualization tools such as Tableau, Looker, or similar

• Deep understanding of digital media performance tools (Adobe Analytics, Google Analytics, Comscore, to surface metrics (traffic, engagement, CTR, conversion) and commerce KPIs (revenue, EPC, RPM)

• Experience analyzing conversion funnels and revenue attribution, with the ability to identify optimization opportunities across the user journey

• Familiarity with affiliate commerce models, including Amazon Associates or similar programs, preferred

• Knowledge of Nielsen ratings and audience measurement frameworks, with the ability to connect linear viewership trends to digital traffic and downstream conversion behavior

• Strong communication skills with the ability to translate complex data into clear, actionable insights for both technical and non-technical stakeholders

• Proven ability to work cross-functionally and influence partners across editorial, product, and business teams

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